Daily Archives: August 4, 2017

Voice is an important new channel for brands to measure, but not in a silo

As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017   Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo

Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)

Angela Hausman, PhD — July 23, 2017 Follow @MarketingLetter — July 23, 2017 If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of the tools available, courtesy of Smart Insights: … Continue reading Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)

Why Company Culture is Critical to M&A Success

Chris Cancialosi — July 23, 2017 Follow @gothamCulture — July 23, 2017 geralt / Pixabay The actual results of mergers and acquisitions don’t always live up to expectations. M&A growth strategies promise a multitude of strategic opportunities; from rapid growth, to elimination of competition, to access to new markets. And many organizations are currently, or … Continue reading Why Company Culture is Critical to M&A Success