Dale Keipert — July 24, 2017 Follow @360Interactive — July 24, 2017 Photo-Mix / Pixabay AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years. The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in. … Continue reading Steps To A Solid Digital Marketing Foundation
Daily Archives: August 4, 2017
YouTube to sunset Video Editor & Photo slideshows on September 20 (DD)
The features are being retired due to limited usage so that YouTube can focus efforts on new tools. Amy Gesenhues on July 24, 2017 According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of September 20, 2017. YouTube says … Continue reading YouTube to sunset Video Editor & Photo slideshows on September 20 (DD)
How To Make YouTube Work For You (A Guide For Brands)
Ivan Ivanov — July 24, 2017 — July 24, 2017 The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platform has been shaped by its users, small and big time companies … Continue reading How To Make YouTube Work For You (A Guide For Brands)
Voice is an important new channel for brands to measure, but not in a silo
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
It’s a pressure-packed holiday season for retail
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season. Evan Magliocca on July 24, 2017 The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list … Continue reading It’s a pressure-packed holiday season for retail
Graduates- Think about Your Brand
Janet Fouts — July 24, 2017 Follow @jfouts — July 24, 2017 As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but … Continue reading Graduates- Think about Your Brand
Video Production Steps: How to Plan & Market Videos
Salma Jafri — July 23, 2017 Follow @salmajafri — July 23, 2017 Joshua_Willson / Pixabay The Importance of Having a Production Schedule Failure to plan is planning to fail, right? You know you’re never going to knock out those videos if you don’t plan and prioritise them and stick them in your calendar. In this … Continue reading Video Production Steps: How to Plan & Market Videos
Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)
Angela Hausman, PhD — July 23, 2017 Follow @MarketingLetter — July 23, 2017 If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of the tools available, courtesy of Smart Insights: … Continue reading Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)
Why Company Culture is Critical to M&A Success
Chris Cancialosi — July 23, 2017 Follow @gothamCulture — July 23, 2017 geralt / Pixabay The actual results of mergers and acquisitions don’t always live up to expectations. M&A growth strategies promise a multitude of strategic opportunities; from rapid growth, to elimination of competition, to access to new markets. And many organizations are currently, or … Continue reading Why Company Culture is Critical to M&A Success