Deep Personalization: The Next Step In CRM Effectiveness by Pat Stroh , Op-Ed Contributor, July 21, 2017 Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. It’s effective and, indeed, necessary in a marketing environment increasingly dominated by always on digital channels. In … Continue reading Deep Personalization: The Next Step In CRM Effectiveness
Daily Archives: August 3, 2017
I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC
Amanda Duncil — July 21, 2017 — July 21, 2017 Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a … Continue reading I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC
How to Combine Product and Content Recommendations on Your E-Commerce Site
Karl Wirth — July 22, 2017 Follow @wirthkarl — July 22, 2017 Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward … Continue reading How to Combine Product and Content Recommendations on Your E-Commerce Site
What Is Email Marketing?
Shoshi Weinstein — July 22, 2017 — July 22, 2017 When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts … Continue reading What Is Email Marketing?
Creative Ways to Attract Local Customers to Your Small Business
Kaitlyn Hammond — July 22, 2017 — July 22, 2017 StartupStockPhotos / Pixabay Nothing is more disheartening to owners than an empty store, a phone that doesn’t ring, or a website with few visitors. You know you could make sales if only more customers would visit. Well, don’t sulk, get creative. Here are a few … Continue reading Creative Ways to Attract Local Customers to Your Small Business
How to Optimize Your Social Media Videos for Conversions
Ana Gotter — July 22, 2017 — July 22, 2017 In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” … Continue reading How to Optimize Your Social Media Videos for Conversions
Read This Article Before You Start A Social Media Program
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
The New Authenticity On Social Media
Sahail Ashraf — July 21, 2017 Follow @Talcontent — July 21, 2017 It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds … Continue reading The New Authenticity On Social Media
How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
Melissa Nazar — July 22, 2017 — July 22, 2017 Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. … Continue reading How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
Creative Advice for Facebook Collection Ads
Jana Christoviciute — July 21, 2017 — July 21, 2017 Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of … Continue reading Creative Advice for Facebook Collection Ads
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