Kathy Heil — July 21, 2017 — July 21, 2017 This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it’s all said and done, people buy from people. So … Continue reading Blogging Is About Showcasing Your Thought Leadership
Natalie Petersen — July 21, 2017 — July 21, 2017 One of my favorite content creators and vlogs to follow on social media is Lucie Fink. Lucie currently works at Refinery29 (another favorite of mine) and according to her website: “At Refinery29, she created and hosts the hit YouTube series “Try Living with Lucie” where … Continue reading Variety is Key: How to Make Vlogs like Lucie Fink
Kristen Buzzaird — July 21, 2017 — July 21, 2017 Digital marketing is a powerful tool in any company’s arsenal of sales techniques. Unfortunately, it is sometimes difficult to convince executives of the value of digital marketing. Whether you’re trying to convince your executive management to start using digital marketing or are showing executives what … Continue reading What Executives Want from Digital Marketing
Errol Allen — July 21, 2017 Follow @consult53 — July 21, 2017 paulbr75 / Pixabay It’s important to remember that being fundamentally sound will certainly help in the quest to operate a successful company. Now one can have a great product or service to offer to one’s market, but it’s the ability to operate in … Continue reading Don’t Skip the Fundamentals!
Liesha Petrovich — July 21, 2017 Follow @lieshapetrovich — July 21, 2017 One bad choice may not kill your eCommerce business. But wrong choice after wrong choice may sink your business faster than the Titanic. Forgive the overused analogy, but think of your profitability like a ship. One hole probably doesn’t make a difference in … Continue reading Choose Wisely or Risk Killing Your eCommerce Profits
Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why.
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business?
Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Ben Jessup — July 21, 2017 — July 21, 2017 Lalmch / Pixabay If you’re in a love-hate relationship with your blog, you’re not alone. A full 60% of B2B marketers say their biggest challenge is producing engaging content. Over half struggle to measure content effectiveness, and 57% are having a hard time producing content … Continue reading You Can Have a Blog That Drives Sales. Here’s How
