How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Polly Alluf on July 14, 2017 at 2:05 pm Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly … Continue reading 4 things missing in your app that are costing you users
Navah Hopkins — July 14, 2017 — July 14, 2017 Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All … Continue reading 13 Power Tips for #Winning Mobile Ad Copy
Kelly Haddock — July 14, 2017 — July 14, 2017 Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your … Continue reading Want to Influence Your Influencers? Play Nice.
Steve Rossetti — July 14, 2017 — July 14, 2017 Free-Photos / Pixabay With so much reliance on technology and communication happening through digital channels, it should come as no surprise that the interpersonal skills of entire workforces are deteriorating. Imagine being at a large conference with several of your employees when suddenly the president … Continue reading How to Implement Soft Skills Training for Your Employees
Sukh Dhillon — July 14, 2017 — July 14, 2017 Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting … Continue reading Making Experimentation Part of Your DNA
Amanda Murray — July 14, 2017 Follow @amanda1murray — July 14, 2017 What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In … Continue reading Everything You Need to Know About Meta Descriptions
Maybe, but first let’s define what it is. Barry Levine on July 14, 2017 It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. … Continue reading Will People-Based Marketing take over?
Ellen Huxtable — July 14, 2017 Follow @abiztweet — July 14, 2017 In business, smart decisions can save grief in the present, and launch you into the future. On the other hand, just one poor decision can plunge you into a never-ending, frustrating morass. Your reputation, your effectiveness and potentially your career depend on your … Continue reading Smart Decisions, Bad Decisions
Sahail Ashraf — July 14, 2017 Follow @Talcontent — July 14, 2017 There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a … Continue reading How to Build A Better Relationship With Your Brand’s Social Media Audience
Dani Avitz — July 14, 2017 — July 14, 2017 FirmBee / Pixabay Here’s a scenario you might be familiar with: a quote you received from a supplier is generating virtual dust in your inbox. You haven’t addressed it because you still need to review your list of current inventory so you can determine what … Continue reading Using Data to Fuel Ecommerce Growth
