Ji-A Min — July 13, 2017 — July 13, 2017 geralt / Pixabay It used to be LinkedIn was the social network you used for your professional life and Facebook was the one for your personal life. Today, that distinction isn’t so clear. In fact, LinkedIn groups are mostly dead these days while Facebook groups … Continue reading The Best Facebook Groups For Recruiters
Erin Dore Miller — July 13, 2017 — July 13, 2017 LinkedIn “hashtags” help create content, develop and rally a community and increase messages. In a previous post, we discussed how hashtags would roll out to all members on all platforms for LinkedIn’s various versions (apps, desktop, etc.) Once you add a hashtag to a … Continue reading LinkedIn Hashtags Increase Your Posts’ Visibility
Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses
Liz Papagni — July 13, 2017 Follow @mrktgworx — July 13, 2017 Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether … Continue reading 6 Reasons Your Marketing Efforts Should Include a Blog
David Klein — July 13, 2017 Follow @ClickTime — July 13, 2017 Working at a small businesses presents a number of challenges. Employees are often forced to wear many hats. They must learn quickly, work on their own, and create innovative solutions to problems — all with a limited budget. Things only become more difficult … Continue reading How to (Secretly) Manage Your Boss’s Time
It’s easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants. Brian Massey on July 13, 2017 A/B testing delivers powerful data to a marketer, researcher or … Continue reading How to ask survey questions of liars and pretenders
Jefri Yonata — July 13, 2017 — July 13, 2017 Explainer videos are a tremendous tool for commercial websites to use to present their businesses better. They are also widely popular as advertisements across the Internet. However, there is only so much growth that a company can gain using their website. They need to expand … Continue reading Should You Use Explainer Videos for Facebook Ads?
Amanda Duncil — July 13, 2017 — July 13, 2017 Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not … Continue reading What is Quality Score?
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. Lori Weiman on July 13, 2017 This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels … Continue reading SEM growth hack #4: Grow ROI with cross-channel optimization
