Daily Archives: May 8, 2017

Customer-to-Employee Recognition: A Revolutionary Approach to Engagement

Kristina Glynn — April 20, 2017 — April 20, 2017 Customer centricity is the idea that organizations should not only serve their customers, but also get “close to them” — understand what they value, deliver exceptional experiences and memories, and work to build relationships. In a 2011 article in Fast Company, author Brian Solis wrote: … Continue reading Customer-to-Employee Recognition: A Revolutionary Approach to Engagement

5 Quick Tips to Boost Your Amazon Seller Feedback (and Deal With the Negatives)

Chris Dunne — April 20, 2017 Follow @FeedbackExpress— April 20, 2017 Just how important is seller feedback to Amazon sellers? Really important: A brilliant seller rating increases your sales for two simple reasons: It tells Amazon you’re a very reliable seller, and it’s a metric they’ll use to determine who wins more of the Buy … Continue reading 5 Quick Tips to Boost Your Amazon Seller Feedback (and Deal With the Negatives)

Personalization in a post-brick-and-mortar world

Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. Scott Heimes on April 20, 2017   Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite … Continue reading Personalization in a post-brick-and-mortar world

What Should You Look For In An Email Service Provider (ESP)?

Emma Weir — April 20, 2017 — April 20, 2017 With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, marketers can feel slightly … Continue reading What Should You Look For In An Email Service Provider (ESP)?