Young Entrepreneur Council — April 14, 2017 Follow @YEC— April 14, 2017 How can I supercharge my business‘s LinkedIn page to grow my community of followers? 1. Become More Social Too many businesses leave their LinkedIn page at a summary and forget that LinkedIn is ultimately a social network. If you want to grow your … Continue reading 9 Ways You Can Supercharge Your Business’s LinkedIn Page
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law. Adam Weiss on April 14, 2017 Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to … Continue reading What you need to know about compliance in the affiliate marketing industry
Tax Time Shows Shifts In Online Behavior, Device Use by Laurie Sullivan @lauriesullivan, April 14, 2017 Junk food and candy beat out alcohol as American’s favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% said they even fantasized about not fling to see what happens, according to findings in … Continue reading Tax Time Shows Shifts In Online Behavior, Device Use
Mark Miller — April 14, 2017 Follow @MMtwopointfive— April 14, 2017 As a creative talent agency, we frequently encounter and hire professionals with elaborate, immaculately designed marketing, creative, and digital portfolios. The portfolio is a staple career growth and job hunting asset among creatives. Understandably so: they’re a perfect match. Many of these portfolios, whether … Continue reading Career-Building Marketing Portfolios: Not Just for Creatives!
Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How
Parker Davis — April 14, 2017 Follow @answer1— April 14, 2017 If you run a small or medium-size business, you may be spending a lot of time trying to figure out how to get more traffic to your website or social networking sites. The common thread amongst all businesses who operate online is traffic. The … Continue reading 4 Strategies That Will Double Your Leads
Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
Mark Miller — April 14, 2017 Follow @MMtwopointfive— April 14, 2017 If you’ve been even remotely connected to digital marketing at any point over the last twenty years, then you’re no doubt well aware of the meaning and value of Search Engine Optimization. But you might not realize that SEO isn’t just a way … Continue reading The Surprising Ways You Can Use SEO to Win New Marketing Job Opportunities
Michael Heller — April 14, 2017 — April 14, 2017 It’s that time of year again. Performance reviews are coming back around and it seems to be the talk of the office. It’s the year-end event that many look forward to (or possibly dread), but the problem many companies face is the event of it … Continue reading Turning Performance Reviews into a Process, Not an Event
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. Alison Lohse on April 13, 2017 Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing attribution … Continue reading How to implement an optimization framework for long-term attribution success
