Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Nate Dame on April 13, 2017 Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you … Continue reading The complete guide to optimizing content for SEO (with checklist)
Duncan Shears — April 13, 2017 — April 13, 2017 Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People … Continue reading 5 Important Reasons Why Your Business Needs a Brand Video
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
By Kyle Sanders April 13th, 2017 Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. 40% of transactions take place across multiple devices Click To Tweet Beyond that, mobile … Continue reading Mobile Shopping Cart Optimization: Do’s & Don’ts
Matthew MacQuarrie — April 13, 2017 Follow @MattMacQuarrie— April 13, 2017 Recently, I’ve been working on a sister brand for Fuego Diablo, my premium steak company. The new endeavor is called The Carnoisseur, and it provides a channel for us to share some steak-related content and co-brand with complementary non-competing products under a neutral umbrella. … Continue reading You’ve Gotta Stop Tinkering
Nicola Faulkner — April 13, 2017 — April 13, 2017 This is a question we hear a lot from our clients. By optimising your email campaigns in different areas you can get your customers clicking and engaged with your brand. Here are 5 things to look into (and one bonus tip) for boosting your open … Continue reading My Email Open Rate is Low – What Can I Do?
Alex Birkett — April 12, 2017 — April 12, 2017 How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. … Continue reading How to Choose Digital Marketing Channels for Long Term Growth
Placed CEO David Shim says demand for offline attribution at a tipping point. Greg Sterling on April 12, 2017 at 12:17 pm Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the … Continue reading Cost-per-visit ad models, offline verification set to shake up online advertising
Matthew MacQuarrie — April 12, 2017 Follow @MattMacQuarrie— April 12, 2017 As social media continues to gain in its influence and its sway, business owners need to capitalize on whatever low-hanging fruit they’re able to find—those social media strategies that are relatively low-risk and high-reward. I want to share one strategy that I’ve had great … Continue reading Don’t Underestimate the Power of Free
Pratik Dholakiya — April 12, 2017 Follow @DholakiyaPratik— April 12, 2017 Making money from a website or blog seems like an overdone endeavor, but it is a very doable task for almost everyone. While each business has a diverse set of needs for their online ventures, as well as budgetary constraints to deal with, luckily, … Continue reading Why Making Money Online Is Not Dead: 3 Proven Ways to Profit
