Brian Basilico — May 19, 2017 Follow @bbasilico— May 19, 2017 Masterminds About four years ago, I decided to start a mastermind group. This is not a paid-for mastermind group of people from different industries. This is a very specific mastermind group. I invited a bunch of people in my industry to get together twice … Continue reading How Do You Get More Done? Systematize Your Business
Bruce Hakutizwi — May 19, 2017 Follow @BizForSaleUS— May 19, 2017 Web-based companies are an attractive option for many aspiring business owners, even starting out as a side hustle. They offer a simpler acquisition process when compared with building a business from the ground up because there are fewer hoops to jump through. When it … Continue reading What You Need to Know Before Buying a Web-Based Business
Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before. Brian Massey on May 19, 2017 In 2003, I wrote my first analytics package. I had the same problem all marketers had: … Continue reading The effect of Moore’s Law on behavioral marketing
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. Justin Freid on May 19, 2017 Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in … Continue reading Using search and social to support TV advertising
Michael Heller — May 19, 2017 — May 19, 2017 “Goals are like your roadmap in life or a compass, if you don’t know where you want to go, you can never get there.” -Spyros Thalassinos (@sthalassinos), Founder of Design Haven We harp on productivity numbers and calculate the ROI of employee programs with the … Continue reading The Biggest Goal-Setting Mistakes You Can’t Afford to Make
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. Mona Elesseily on May 19, 2017 Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and … Continue reading 5 strategies to improve your ad copy
Andy Beohar — May 19, 2017 Follow @sevenatomsbuzz— May 19, 2017 If you own or manage an ecommerce company, you’re probably aware that the competition is pretty fierce, which is why strategic and aggressive marketing is crucial to stay afloat. Unfortunately, most of the basic ecommerce marketing tactics take a lot of time to learn … Continue reading 7 Reasons to Hire an Ecommerce Marketing Agency
Erin Higgins — May 19, 2017 Follow @sevenatomsbuzz— May 19, 2017 Most business owners are well aware of the ability to advertise on Facebook, but not all of them realize the potential power that this opportunity holds. With billions of active users every month, the marketing stage is wide open—all you need to do is … Continue reading How to Market Your Business on Facebook
Gemma Baker — May 19, 2017 Follow @c4auk— May 19, 2017 Photo by Caden Crawford The shoppers experience starts the moment they enter your online store. From that instant their expectations have been set, and it is your website that is going to help them decide to take action, contacting your representatives, making a purchase, … Continue reading Pushing the Cart Along
Columnist Chandar Pattabhiram discusses the power of cultivating a ‘tribal’ feeling within a brand’s community, which can drive customers to action and advocacy. Chandar Pattabhiram on May 19, 2017 I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important … Continue reading Hey, CMOs: Who owns your brand?
