Daily Archives: April 14, 2017

Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)

Jefri Yonata — March 23, 2017 — March 23, 2017 The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $ 4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an increase in the demand for product explainer videos. Product explainer videos … Continue reading Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)

Social Media Marketing Tips to Help Small Businesses Stand Out

Steve Hamm — March 23, 2017 Follow @maasprosrdu— March 23, 2017 There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing tips to help your small business become more … Continue reading Social Media Marketing Tips to Help Small Businesses Stand Out

The One Thing Holding Most SEOs Back From Success

Timothy Carter — March 23, 2017 Follow @TimothyCarter— March 23, 2017 Search engine optimizers (SEO) like myself are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of planning strategies, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following … Continue reading The One Thing Holding Most SEOs Back From Success

The 3 Best Email Marketing Platforms to Engage Your Audience

Annie Qureshi — March 24, 2017 Follow @annierqureshi— March 24, 2017 In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with interactive ways to reach your audience and convert them to customers. However, finding a strategy that works for your company can be … Continue reading The 3 Best Email Marketing Platforms to Engage Your Audience

Should You Hire a Consultant? The Answer Is Not as Simple as You Think

Daniel Matthews — March 24, 2017 Follow @danielmatthews0— March 24, 2017 From the way some execs talk about consultants, they might as well be a four letter word. These bloodsucking scum prey on unsuspecting companies through the promise of improved processes and an unbiased perspective, marketing themselves as some sort of cure-all for the common … Continue reading Should You Hire a Consultant? The Answer Is Not as Simple as You Think

People Powered E-Commerce Sites Will Save The Retail Industry

Richard Shapiro — March 24, 2017 Follow @RichardRShapiro— March 24, 2017 Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping. The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships. A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to … Continue reading People Powered E-Commerce Sites Will Save The Retail Industry

8 Ways eCommerce Stores Can Use Urgency to Increase Conversions

Nicole Blanckenberg — March 24, 2017 Follow @https://twitter.com/StoreYaCom— March 24, 2017 Procrastination is the root of all evil. At least that’s what my mother used to say whenever I said, ‘I will do it later.’ Fast forward twenty years, and she couldn’t be more right. Replace ‘evil’ with ‘lack of sales’, and tell me, I … Continue reading 8 Ways eCommerce Stores Can Use Urgency to Increase Conversions