Jeanette Nyden — March 20, 2017 Follow @JeanetteNyden— March 20, 2017 There is an urgent problem facing many companies: Deflation, the devaluing of goods and services as demand shrivels up. For the past 5 years that I’ve been teaching and coaching negotiation skills, my clients have been faced with pressure to reduce prices. Folks, this … Continue reading Negotiating Price Without Sacrificing Margins
Karen Repoli — March 20, 2017 Follow @karenrepoli— March 20, 2017 Many of the entrepreneurs I work with have been lamenting the fall of their organic reach on Facebook. For anyone who uses social media for marketing, this has become a cause for great concern. We are all asking, “What do we do now?” There … Continue reading Learn How to Use Images to Increase Your Organic Reach
Anton Kraly — March 19, 2017 Follow @https://twitter.com/PMMarketer— March 19, 2017 It was only when I started sharing little aspects and tidbits from my life that I started seeing better sales and more engaged customers. But it’s not much of mystery why I was seeing these results: people buy from people they trust and like. … Continue reading Build Trust and Deeper Connections With Your Stories
Fahad Muhammad — March 19, 2017 — March 19, 2017 When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. … Continue reading What You’ve Forgotten About Landing Page Optimization
Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success
Build A Wall — For The Third Garden by Ted McConnell, Featured Contributor, March 16, 2017 Two walled gardens own 82% of the online advertising business. There is Facebook: like Gramercy Park, locked up tight, but contextually one-dimensional. There’s Google: like the Bronx Zoo, with a small fence around the whole thing, and lots of … Continue reading Build A Wall — For The Third Garden
Kathleen Olson — March 19, 2017 — March 19, 2017 Starting a retail business is a lot easier than ever. Thanks to the Internet, you no longer need to spend a lot of money on a storefront. When you open an online retail business, you can do it with very little overhead, so most of … Continue reading 7 Tips for Starting a Successful Online Retail Business
Dan Shewan — March 19, 2017 — March 19, 2017 “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.” This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy … Continue reading OK, Google: How Do I Optimize My Site for Voice Search?
