Wendy Marx — March 7, 2017 Follow @wendymarx— March 7, 2017 Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a … Continue reading How to Leverage Facebook in Your B2B Public Relations
Mario Peshev — March 7, 2017 Follow @no_fear_inc— March 7, 2017 Online commerce businesses could be hugely profitable and easy to run. According to Alexa, two out of the top 10 most visited websites in the US are the notorious eCommerce giants Amazon and eBay. Millions of small eCommerce business owners struggle with positioning themselves … Continue reading 17 Critical eCommerce Threats Killing Your Conversion Rates
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Sherry Bonelli on March 7, 2017 at 1:30 pm Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows … Continue reading How to use Google Tag Manager to show your clients results
Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team. Scott Vaughan on March 7, 2017 Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating … Continue reading The business case to merge sales & marketing ops
The change will go into effect on March 29, 2017. Ginny Marvin on March 7, 2017 If you track and report on view-through conversions for display or video campaigns in AdWords, you may start seeing much lower numbers starting in April. As of March 29, 2017, the AdWords default view-through conversion window will shrink from … Continue reading Google AdWords’ view-through conversion window will soon default to 1 day
Liz Kislik — March 7, 2017 Follow @lizkislik— March 7, 2017 Do an online search for “employee engagement” and you’ll get 10.6 million hits. Search for “employee attrition” and you’ll come up with 1.38 million hits. The old line is that employees don’t leave companies, they leave their manager. In fact, Gallup’s 2015 study, The … Continue reading Want More Engaged Employees? Help Your Leaders Improve
Benjamin Brandall — March 7, 2017 — March 7, 2017 Is bad project management causing you to abandon important projects? Should you blame the tools you use, or does the issue go deeper? A new report published by software comparison company GetApp reveals the dire state of project management in 2017. GetApp’s research indicates that … Continue reading Are Your Useless Tools to Blame for Bad Project Management?
Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
Daniel Burstein — March 7, 2017 — March 7, 2017 Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can … Continue reading Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
