Denny’s tweet instructing followers to ‘zoom in on the syrup’ has quickly become the brand’s most popular tweet of all time. Amy Gesenhues on March 2, 2017 Denny’s has won Twitter once again with a tweet instructing followers to “zoom in on the syrup.” Playing off the now popular ‘zoom in’ meme, the tweet … Continue reading Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
Gina Botti — March 2, 2017 — March 2, 2017 Consumers expect a seamless experience when engaging with brands throughout the customer journey. This is especially true when consumers take their online experience offline by calling. From acquisition to retention, marketers must create a holistic and efficient experience for their prospects and customers. Otherwise, they … Continue reading How to Improve the Caller Experience With These 3 Key Tips
Kris Spisak — March 2, 2017 Follow @MidloWeb— March 2, 2017 There are tried and true ways that we do things, and there are ways that can revolutionize our processes for the better if we dare to take the first step. Utilizing learning management systems might sound intimidating at first glance, but think of everything … Continue reading How a Learning Management System (LMS) can Benefit your Business
Murray Newlands — March 2, 2017 Follow @murraynewlands— March 2, 2017 Although many applications have not yet been able to make their products easily discoverable, Facebook is taking steps to ensure it does not make the same mistake. The company’s Facebook Messenger bots piggyback on existing customer journeys through the data gathered on the platform. … Continue reading How to Make A Facebook Chatbot More Discoverable in 4 Easy Steps
Ryan Estis — March 2, 2017 Follow @RyanEstis— March 2, 2017 I love NBA basketball, and I’ve been known to express my passion for the game and our hometown team when there are moments worth celebrating. Case in point: My hometown, Cleveland, showed up in incredible fashion to support the Cavs NBA championship, and I … Continue reading How You Can Leverage the Power Of Celebration
Mukesh Gupta — March 2, 2017 Follow @rmukeshgupta— March 2, 2017 We live in an era where each one of us as professionals need to continuously invest in upskilling, cross-skilling and learning on an ongoing basis, whether or not our organisations invests in us. As part of my learning plan, I attended a conference (March … Continue reading The 4C’s of Leadership
Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care?
Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails
Rohan Mahajan — March 1, 2017 — March 1, 2017 The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from your Pinterest marketing efforts and helps you get a better grip over what works … Continue reading How Pinterest Analytics Can Help Your Business Grow?
