Daily Archives: March 21, 2017

Marketers are sending fewer emails & getting better open rates [SendGrid]

SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017   According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]

How to Leverage Your International Experience for Marketing Career Growth

Mark Miller — March 2, 2017 Follow @MMtwopointfive— March 2, 2017 There’s no doubt that business is becoming an increasingly global activity. Companies now have ready access to supply chains, consumers, and innovative ideas from around the world. As marketing professional recruiters for 20+ years, we’ve watched businesses become increasingly international entities. And we’ve seen … Continue reading How to Leverage Your International Experience for Marketing Career Growth

6 Affordable Ways to Market Your Business on a Tight Budget

Andrew Gazdecki — March 2, 2017 Follow @biznessapps— March 2, 2017 Marketing, especially in the hyper-connected digital world, is tough and expensive. With new technologies, platforms, apps, and services manifesting themselves every week, the marketing world moves at a blistering pace. Large enterprises have the budget-luxury of experimenting with untested trends and tools. Small businesses … Continue reading 6 Affordable Ways to Market Your Business on a Tight Budget

7 Top Tips To Boost Your Social Media Traffic

By Disha Dinesh March 2nd, 2017 Social media probably stands among your top traffic sources. Regardless, marketers still complain about social media being an ineffective tool in driving traffic and conversions. What most marketers don’t know is that the share of a company’s marketing budget set aside for social media marketing has been predicted to rise … Continue reading 7 Top Tips To Boost Your Social Media Traffic

From algorithms to advertising: 7 steps to introducing AI to marketing

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017     Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing