Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
By Stephen Hoops February 23rd, 2017 Gone are they days where marketers could afford to ignore the shiny new ball that is social media. It is no longer something that marketers should be experimenting with; it’s 2017, and using social platforms have become a bare minimum in the scope of a company’s larger marketing strategy. … Continue reading How To Prioritize Social Media Efforts
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad. Tamar Weinberg on February 23, 2017 A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of 3,327 adults over the … Continue reading Survey: Snapchat is a fleeting hobby, and ads don’t stick
VerticalResponse — February 23, 2017 Follow @VR4SmallBiz— February 23, 2017 Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! We have a social media sanity check to help … Continue reading Social Media 101: Managing Your Social Media Presence
Lisa Kupfer — February 23, 2017 Follow @dearlisa— February 23, 2017 Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as the biggest challenges. Knowing where to market, what message to send, what to prioritize, and how to measure return … Continue reading What is Digital Marketing?
‘Gag Clauses’ Illegal, FTC Reminds Marketers by Wendy Davis, Staff Writer @wendyndavis, February 22, 2017 The Federal Trade Commission is reminding businesses that they aren’t allowed to prohibit consumers from posting reviews online. In guidance issued this week, the agency recommends that companies review their standardized contracts and remove any clauses that may violate the … Continue reading ‘Gag Clauses’ Illegal, FTC Reminds Marketers
Mike Rosenberg — February 22, 2017 Follow @mikerosenberg— February 22, 2017 I recently was helping a client get their LinkedIn company page optimized (well really just set up as they had a page for a while, but they didn’t create it or manage it) and thought, this isn’t an uncommon problem…and I need to write … Continue reading Back to the Basics: Optimizing a LinkedIn Company Page
Cormac Reynolds — February 22, 2017 — February 22, 2017 Social media marketing can be a very efficient way to grow a business. However, it is important to note that while you do not have to invest much into this marketing if you do not do it correctly it can be detrimental. There are some … Continue reading Linking Social Media and Ecommerce
Jacob Baadsgaard — February 22, 2017 Follow @jakebaadsgaard— February 22, 2017 Do you remember your first “real job”? You know, the one that actually got your career started? I sure do. I had just graduated from college and I was thrilled to finally be working full time. In fact, I was so excited that I … Continue reading Company Culture: What Really Matters?
