Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
Howard J. Sewell — January 13, 2017 Follow @hjsewell— January 13, 2017 In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready … Continue reading Expand your Offer Strategy to Increase SEM Performance
Steven Scheck — January 13, 2017 Follow @InspireWiFi— January 13, 2017 As a small business owner, you have a series of responsibilities. The priorities for small business owners usually include managing finances, attracting customers, retaining employees, devising effective marketing strategies etc. while staying abreast of the recent trends. With the importance of a web presence … Continue reading 5 Technologies to Implement in Your Small Business Today
Stacey Danheiser — January 13, 2017 Follow @Shakemktg— January 13, 2017 “Strike the right balance between respecting your rivals and focusing on how you can beat them, and you’ll have a winning formula.” – Richard Branson It is impossible to be at the top of your game without first understanding what you are up against. … Continue reading How To Get A Handle On Your Competition
The Consumer Electronics Show in Las Vegas isn’t just for gadgetheads. Contributor Laurie Keith shares her first impressions of the tech show and what marketers can take away from it. Laurie Keith on January 13, 2017 Last week, I attended the Consumer Electronics Show in Las Vegas for the first time. I work in … Continue reading My first CES: What I saw, learned and questioned
Chris Thomson — January 13, 2017 Follow @lammy_pie— January 13, 2017 Once upon a time, business owners would deal with pretty much every customer face to face – or at the very least speak to them on the phone – and so it was easy to solve their problems, throw in a little sales patter … Continue reading How To Stay In Touch With Your Customers in a Digital E-commerce World
Emily Helander — January 13, 2017 — January 13, 2017 It’s easy to say that mobile and local are two of the most important factors in marketing right now when three-quarters of US adults own a smartphone and local searches are growing 50% faster than mobile searches. And when a powerhouse like Google makes adjustments … Continue reading 2 Important Google AdWords Extensions Updates (and What You Need to Do)
Rhiannon Thompson — January 13, 2017 — January 13, 2017 If you look up ‘social media’ on the very trusty Wikipedia, it reliably (*cough*) informs us that it is “computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organisations to view, create and share information, ideas, and other forms of expression via virtual communities … Continue reading Social Media and the Planning Consultation Process in 2017
