Daily Archives: January 30, 2017

How to Create a Successful Social Media Marketing Plan

Navneet Kaushal — January 14, 2017 Follow @navneetkaushal— January 14, 2017 Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there are many ways your business can benefit from creating a successful social media marketing plan. Unfortunately, many business owners and … Continue reading How to Create a Successful Social Media Marketing Plan

2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities

Virginia Franco — January 14, 2017 Follow @VAFrancoResumes— January 14, 2017 These clients come through my doors all the time: smart, achievement-laden professionals, rusty where job searching is concerned. Most have not been in the job market since before the recession and others have never needed to job hunt — until now. Many have heard … Continue reading 2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities

6 Ways to Use Instagram Stories to Get More Customers for Your Small Business

Amanda Strouse — January 14, 2017 — January 14, 2017 Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and … Continue reading 6 Ways to Use Instagram Stories to Get More Customers for Your Small Business

3 Best Channels for Promoting Your Product Video for Maximum Results

Jefri Yonata — January 13, 2017 — January 13, 2017 Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing arsenal. This means that for it to actually improve your business, you have to apply the proper … Continue reading 3 Best Channels for Promoting Your Product Video for Maximum Results

The Data Types You Should Be Using to Create Segments for Personalization

Katie Sweet — January 13, 2017 Follow @misskatiehrdy— January 13, 2017 Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can … Continue reading The Data Types You Should Be Using to Create Segments for Personalization