Ashley Sefferman — December 27, 2016 — December 27, 2016 There’s a ton of variation in the role of a product manager across companies, or even across orgs within the same company. Some mobile PMs are focused on strategy, whereas others are focused on specific industry verticals, like eCommerce. The one skill that unifies all … Continue reading 10 Ways to Boost Your Mobile PM Technical Skills
Deep Patel — December 27, 2016 Follow @realdeeppatel— December 27, 2016 When employers look hire new additions for their team, younger candidates, particularly those in Generation Z (younger than 20) tend to get overlooked since they are associated with being under-qualified in terms of needed skills. In order to ensure future success, the best course … Continue reading 5 Skills That Will Make You More Valuable in 2017
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
Dave Schoenbeck — December 27, 2016 Follow @daveschoenbeck— December 27, 2016 Running your own business is challenging, and selling your business is equally difficult. In fact, if you are planning on selling your business, keep in mind that it’s a complex undertaking that involves careful, thorough planning. The success of the sale depends on how … Continue reading The Best Advice on Selling Your Business
Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses
Tiffany Monhollon — December 27, 2016 Follow @tmonhollon— December 27, 2016 An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, … Continue reading Refresh Your Marketing: 5 Quick Social Media Updates
Rick Lepsinger — December 27, 2016 Follow @onpoint_llc— December 27, 2016 Your company can have a well-loved, successful product or service and a solid strategy in place, but without the right leadership at the helm, you are gambling with your organization’s future. Identifying, developing and retaining talent are some of the most critical issues facing … Continue reading 3 Signs Your Company Needs a Leadership Development Consultant
by Laurie Sullivan@lauriesullivan, December 27, 2016 As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, a Google Webmaster Trends analyst based in Switzerland. “I don’t think we can do that from the beginning,” Mueller revealed Tuesday during … Continue reading Google Mobile-First Indexing Ranking May Not Initially Consider Site Speed
By Janet Anthony December 27th, 2016 inShare18 In 2013, Nathan Chan launched Foundr Magazine, a digital publication for entrepreneurs who are in their startup phases. Some friends encouraged him to begin his marketing on Instagram, and he, in fact, focused primarily on this platform. Within six months, his following grew to 180,000. At this point, … Continue reading Instagram – Your Business Needs To Get Some Of This
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. Marcus Miller on December 27, 2016 In 2016, the inevitable happened, and mobile … Continue reading SEO in 2017: Mobile optimization as a competitive advantage
