Daily Archives: January 4, 2017

4 Ways to Manage a Unique Company Culture

Maren Hogan — December 20, 2016 Follow @marenhogan— December 20, 2016 Potential employees are looking for a “great company culture” and candidates are accepting or refusing offers based on how a companies’ culture is portrayed through various channels. Employers are continuously hearing how company culture is just as important as tactical performance management or recruiting … Continue reading 4 Ways to Manage a Unique Company Culture →

Want to Be a Better Leader? Ignore Popular Advice

Leadership Lessons

Christine Watts — December 20, 2016 Follow @IOUFinancial— December 20, 2016 Any person in a position of power likely strives to be a better leader. After all, most of us have encountered unfair treatment as we climbed the ladder to success, and now that we secured a leadership role, being the best possible boss is … Continue reading Want to Be a Better Leader? Ignore Popular Advice →

Can SEOs make local search great again in 2017?

Search Engine Optimization

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. Andrew Shotland on December 20, 2016 It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but … Continue reading Can SEOs make local search great again in 2017? →

Marketing & SEO: A Winning Duo

SEO Metrics

Rachel Cunningham — December 20, 2016 — December 20, 2016 It’s not unusual for us to see a firm with a marketing strategy OR an SEO strategy. However, it’s less common to see a firm that has a clear marketing AND SEO strategy. We are here to say that marketing and SEO are a winning … Continue reading Marketing & SEO: A Winning Duo →

Trust & transparency: Why we need it more than ever in 2017

Transparency

Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017 →

Small business owners: 3 steps to creating accurate Google Analytics reports

Google Analytics

Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports →

The No. 1 Choice Small-Business Owners Make Every Day

Smart Business Tips

Courtney Hurst — December 20, 2016 Follow @CourtneyHurst— December 20, 2016 When the clocks fell back last month, I was finally able to take a step back and start really processing my first summer of running two, very different businesses — Metis Communications, a Boston-based strategic marketing firm I co-founded more than 11 years ago, … Continue reading The No. 1 Choice Small-Business Owners Make Every Day →

Top 3 Tips on How to Be The Best Mentee You Can Be

Coaching Leaders Building

Diane Craig — December 20, 2016 Follow @CorporateClass— December 20, 2016 In an earlier post, we discussed the importance of mentoring to the development of one’s executive presence. In this post, we will examine the other side of mentorship: being a responsible mentee. Many young people, when they begin to enter the workforce, start to … Continue reading Top 3 Tips on How to Be The Best Mentee You Can Be →

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Website Landing Pages

Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration →

How to Increase B2B Sales Over the Christmas Season

B2B Leads Generation

Frank Rumbauskas — December 20, 2016 Follow @FrankRumbauskas— December 20, 2016 It’s the most wonderful time of the year! Well, for most of us it is – and in the sales world, that means retail sales. But what about the rest of us in sales? For us, December can be a pretty tough time of … Continue reading How to Increase B2B Sales Over the Christmas Season →