Daily Archives: January 4, 2017

How Small And Midsize Businesses Can Win The Digital Race In 2017

Shelly Dutton — December 20, 2016 — December 20, 2016 Over the past year, small and midsize businesses have been rethinking their relationship with technology – and not a moment too soon. In fact, 2016 marks the first wave of Gen Z entering the workforce. And as this generation continues to settle into the workplace … Continue reading How Small And Midsize Businesses Can Win The Digital Race In 2017

Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization

Michael Bellina — December 20, 2016 Follow @MigmanMedia— December 20, 2016 Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can’t figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of … Continue reading Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization

How to Make Your Product More Attractive to Last-Minute Holiday Shoppers

Joel Goldstein — December 20, 2016 Follow @joelgoldstein— December 20, 2016 We’re in the midst of the holiday season, and although many people probably wrapped up their holiday shopping right after Thanksgiving, there will always be a large group of consumers who wait until the last minute possible. Brands who are looking to maximize sales … Continue reading How to Make Your Product More Attractive to Last-Minute Holiday Shoppers

7 Tips for Growth Hacking Your Way to the Top of Your Industry

Christopher Foerster — December 20, 2016 — December 20, 2016 Remember the hit series Mad Men? The television drama focused on the personal foibles of marketing executives on Madison Avenue, but there was also plenty of insight into the marketing strategies used by companies in the mid-1900s. While the types of marketing strategies we use … Continue reading 7 Tips for Growth Hacking Your Way to the Top of Your Industry

One Person, Multiple Devices And Channels

by Harvey Chipkin, Columnist, December 19, 2016 When two people visit Amazon’s website, they get two different experiences based on their past histories with the retailer. This “Amazon effect” has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples: A traveler is on … Continue reading One Person, Multiple Devices And Channels

Thinking of Building a Resume Online? Make Sure You Use the Best Tool

Amanda Clark — December 20, 2016 Follow @GrammarChicInc— December 20, 2016 Being in the business of professional resume writing, I encounter job seekers (pretty much on a daily basis) who are not only confused and uncertain about the idea of creating and writing their own resume, but downright terrified of the prospect! It’s true! Most … Continue reading Thinking of Building a Resume Online? Make Sure You Use the Best Tool