Chloe Jung — November 22, 2016 — November 22, 2016 It’s no secret that we eat, sleep, and breathe digital marketing. But we’re also the first ones to say that a great sell sheet is an important part of your B2B toolkit. Done right, this one-pager gets you noticed and gets them interested. The goal … Continue reading The Anatomy of a Modern Sell Sheet
Daily Archives: December 8, 2016
After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
Amit Sen — November 21, 2016 Follow @amit_kumar_sen— November 21, 2016 To say that the United States is polarized at the end of this most recent political season would be an understatement. In fact, Republicans and Democrats haven’t been this ideologically divided in more than two decades. The massive swing in government policies, which will … Continue reading After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
What To Look For When Relocating Your Business
Sam Davtyan — November 22, 2016 Follow @samdavtyan— November 22, 2016 There comes a point in the history of every business when the right thing to do is to move. Maybe you started your business in your garage, and it’s time to expand. Perhaps you thought one location would be right, and another would be … Continue reading What To Look For When Relocating Your Business
When Virtual Leadership Training Is Better Than In-Person Training
Rick Lepsinger — November 21, 2016 Follow @onpoint_llc— November 21, 2016 Is virtual leadership training better than the real thing? A recent article by Wall Street Journal writer Catherine Bolgar posed the question and invited me to weigh in. It’s clear more organizations are using virtual training for a variety of reasons. It’s more efficient, … Continue reading When Virtual Leadership Training Is Better Than In-Person Training
10 Guiding Principles for Keeping Workplace Relationships Intact
Vicky Oliver — November 21, 2016 Follow @vickyoliver— November 21, 2016 Co-workers are like extended family, complete with all the off-color and dysfunctional characteristics represented among relatives. Even if you know your workmates well, it’s best to maintain a measure of professional distance to keep your working relationship intact. On average, American workers spend 30 … Continue reading 10 Guiding Principles for Keeping Workplace Relationships Intact
Mobile Search: Benefits From Driving Purchases Through Smartphones
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
The Winds of Change in B2B eCommerce
Brian Strojny — November 21, 2016 Follow @twitter.com/insitesoftware— November 21, 2016 B2B eCommerce coverage is picking up with industry analysts… People (analysts) are finally talking about B2B eCommerce. It may have taken a while, but most B2B executives are starting to wake up and feel the winds of change. According to many industry analysts, this … Continue reading The Winds of Change in B2B eCommerce
10 Effective Ways Businesses Can Reach Larger Markets
Rahis Saifi — November 22, 2016 Follow @57rahis— November 22, 2016 Are you looking for larger markets to sell your products or services in? If so, there are many different ways you can address this issue and start selling to more people. Below are some of the most effective ways you can do this. Localization … Continue reading 10 Effective Ways Businesses Can Reach Larger Markets
How to Identify the Best Accounting Candidates
Jannike Ohsten — November 22, 2016 Follow @Babington_Ltd— November 22, 2016 When recruiting for your next accountant, you’ll want to narrow down your candidate pool to only the best and brightest. So, what exactly should you be looking for, and how do you go about finding the perfect combination of qualifications and skills? Essential qualifications … Continue reading How to Identify the Best Accounting Candidates
How to Repurpose Blog Content as Infographics
Nadya Khoja — November 21, 2016 Follow @nadyakhoja— November 21, 2016 How many blog posts do you write in a given week? In a month? In a year? Last year I wrote over 150 articles, and on average those articles were about 1,500 words each. That means I wrote over 234,000 words of content in … Continue reading How to Repurpose Blog Content as Infographics