Martin deMartini — November 22, 2016 — November 22, 2016 It seems to be human nature to gravitate toward simplicity instead of complexity. Look at Google for example. When it came to market with its search site, it had a clean, white screen with one text entry box. Other search sites at the time, Infoseek, … Continue reading Product Design: Simple vs Simplicity
Daily Archives: December 8, 2016
Keep Your Referral Program Tax Compliant Painlessly with A Spoon Full of Sugar
Jessica Edmondson — November 22, 2016 Follow @ContentMktg2— November 22, 2016 A spoon full of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by … Continue reading Keep Your Referral Program Tax Compliant Painlessly with A Spoon Full of Sugar
The Help Hub Hero Strategy in Video Marketing
Evelyn Timson — November 22, 2016 Follow @Aspect_FandV— November 22, 2016 One of the secrets to successful social media marketing is the creation of an always on, always available approach. A Facebook status update here, a Tweet there, an amusing (and let’s not forget relevant) meme shared on Instagram. It’s interesting then that many companies, … Continue reading The Help Hub Hero Strategy in Video Marketing
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks. Ginny Marvin on November 22, 2016 at 10:28 am Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target … Continue reading Nielsen: Mobile targeting is getting better, particularly when targets are narrower
How To Build A Signup Form That Converts
By Mohamed Hedi Lassoued November 22nd, 2016 If your forms are not optimized, you’re bleeding opportunities. You better make it your mission to keep improving them to your customers and business needs. Let’s see how you should do this in four ultimate sign-up form conversion optimization steps. Forms are built for different objectives and different … Continue reading How To Build A Signup Form That Converts
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. Brian Patterson on November 22, 2016 I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, … Continue reading 3 next-level Yelp tricks for business owners
ON24’s CMO says creativity, patience & never resting on your laurels are key to success
Get to Know: ON24 CMO Joe Hyland Amy Gesenhues on November 22, 2016 In May of last year, Joe Hyland was named CMO for ON24, leading global marketing, communication and brand strategy for the webinar-based marketing platform. “I’ve been in marketing for about 15 years, focusing primarily on marketing in the B2B and SaaS space,” … Continue reading ON24’s CMO says creativity, patience & never resting on your laurels are key to success
5 Ways to Get More Out of Your Local Mobile Search
Kelley Schultz — November 22, 2016 — November 22, 2016 It’s no secret that we live in a mobile-first world. Smartphones have transformed the way mobile consumers research and purchase products and services – both online and offline. Within arm’s reach at all times, our smartphones give us instant access to information in our moments … Continue reading 5 Ways to Get More Out of Your Local Mobile Search
Twitter Marketing Statistics That Drive Sales
Warren Knight — November 22, 2016 Follow @warrenknight— November 22, 2016 Did you know that over 500 million people visit Twitter without logging in? Twitter has been, and still is my favourite social network for connecting with my target audience and having a two-way conversation. With Christmas just around the corner, I wanted to share … Continue reading Twitter Marketing Statistics That Drive Sales
Fire These 5 Nightmare Clients Immediately
John Hodge — November 22, 2016 Follow @johnahodge— November 22, 2016 This is meant mainly for marketing consultants and early stage marketing agencies. There might be some variance in a specific person’s situation, their interests, and priorities. But we’ve all had bad clients at some point. That said, I work with a lot of agencies … Continue reading Fire These 5 Nightmare Clients Immediately