Daily Archives: October 9, 2016

Redirect SEO Guide: Impact of Redirection on Traffic and Domain Authority

SEO Checklist

by Nick RojasSeptember 19, 2016 Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its … Continue reading Redirect SEO Guide: Impact of Redirection on Traffic and Domain Authority →

Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager

Effective Hiring

by Amanda OliverSeptember 19, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will be required to … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager →

How You Can Use Bitly to Track Video Marketing ROI

Video Marketing

by Blaise Lucey Follow @blaiselucey00September 19, 2016 Video marketing. It’s kind of a big deal now. Brands are creating video content for paid social ads, YouTube channels, and placements with third parties. They’re building in-house studios, hiring influencers, and even using drones for cool angles. But what is the ROI of all these video marketing … Continue reading How You Can Use Bitly to Track Video Marketing ROI →

Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround

Twitter

Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016   It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround →

How to Transition From a Lead-Based to an Account-Based Everything Approach

Leads Generation

by Jon Miller Follow @jonmillerSeptember 19, 2016 Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced staff of marketers who understand ABM, and are willing to embrace … Continue reading How to Transition From a Lead-Based to an Account-Based Everything Approach →

6 Useful Onboarding Best Practices Every Employer Should Know

Effective Hiring

by George DicksonSeptember 19, 2016 How confident are you in your organization’s onboarding process? There are many factors that play into the success or failure of onboarding, and most of it comes down to strategy. Whether or not it’s deliberately designed or executed, every organization has an onboarding strategy. Since the strategy you adopt can … Continue reading 6 Useful Onboarding Best Practices Every Employer Should Know →

6 Best Practices for Building a Considerate, Collision-Free Messenger Bot

Facebook Messenger

by Anthony Thomas September 19, 2016 When Facebook unveiled its Messenger Platform in April, primarily to help developers build bots, the first-to-market examples were generally limited to receiving information within a Messenger thread. Unless you had an appetite to receive weather reports from a cat called Poncho or wanted to receive CNN news updates via … Continue reading 6 Best Practices for Building a Considerate, Collision-Free Messenger Bot →

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