by Michael Bellina Follow @MigmanMediaSeptember 17, 2016 Google Analytics is one of the most powerful tools out there for recording visitor traffic to your website. However, I feel it is only telling you half of the story about your visitors. Let me explain. Google Analytics records you visitor sessions, the depth those visitors go into … Continue reading Why Google Analytics Is Only Half the Story
by Richard HoweSeptember 17, 2016 In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and … Continue reading Long-Form Web Content and the ‘Snow Fall’ Effect
by Susan Solovic Follow @SusanSolovicSeptember 17, 2016 What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, the top line? It’s important to understand the relationship between these two approaches to business “growth” and how they fit into the evolution … Continue reading 13 Tips and Tactics to Propel Your Small Business Growth
by Len April Follow @ZenithtalentSeptember 17, 2016 Today’s corporate lexicon flows with words like innovation, speed, agility, expansion, reinvention and change. We even borrow acronyms from the realm of social media. One in particular is FOMO — the fear of missing out. Buried beneath the jargon, however, lurks a formidable beast: obsolescence. The exponential progress … Continue reading Evolve or Die: Keep Your Contingent Workforce Program Thriving
by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
by Amanda Murray Follow @amanda1murraySeptember 17, 2016 When building a new website, the selection of your domain is very important. It’s the main way visitors will try to navigate to your site, and it plays a role in your search engine rankings. Choosing a domain name is relatively straightforward…or is it? We had the chance … Continue reading Domain Name Q&A
by Alanna HonigmanSeptember 17, 2016 There are a lot of businesses active on Twitter out there, which can be pretty cool … and cringe-worthy. You have no idea how many times I see company and even CEO accounts that just don’t do a very good job of being online, even if they are frequently active. … Continue reading 5 Easy Ways To Improve Your Twitter Presence — For Free!
by Tina DiSerafinoSeptember 17, 2016 How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant. What is a Voice Assistant and Why Should You Care? Voice assistants can now be … Continue reading How to Prepare for SEO in 2017
by Jean Moncrieff Follow @eyejeanSeptember 17, 2016 I re-activated my Netflix account on the weekend, a rainy Saturday afternoon in London, and decided to give “Better Call Saul” another chance. It takes a show set just over a decade ago to remind one how much things have changed; mobile phones weren’t smart, social media didn’t … Continue reading 7 Tips to Revitalise Your Small Business Online Presence
by Joydeep Bhattacharya Follow @seoforuSeptember 17, 2016 Streamlining the entire work process and improving the workflow is not so difficult once you have the right resources, correct planning and proper set of tools. It is important to identify unproductive and redundant activities and manage them with ease. Here are top 5 tools that can help … Continue reading 5 New Age Tools to Streamline Your Business Process
