by Sandra Wrobel-Konior Follow @sandriczAugust 31, 2016 Choosing the right payment provider for your website can be difficult and there are lots of points you need to consider. Particularly important when you’re just starting a business is a pricing and fee structure. And, of course, you’re looking for the cheapest payment gateway. But, the cheapest … Continue reading Why the Cheapest Payment Gateway is Not Always the Best
by Claude HarringtonAugust 19, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: How to Make Your Explainer Effective as a Mobile Video
by Sydney SlavinAugust 18, 2016 “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects. LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a breakdown … Continue reading The #1 Way to Measure Your Social Selling Success
By Shane Barker August 12th, 2016 If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android Play Store and Apple App Store combined. So you try … Continue reading 5 App Store Optimization Mistakes To Avoid
by Lucia Martincekova Follow @LumiSionnainAugust 10, 2016 Working in SEO requires being on a constant lookout for new trends and technologies, as well as keeping up with ever changing recommendations from Google. Axioms and facts that were valid and religiously followed a year ago may not be true today. This means that we – SEOs … Continue reading 7 Cheat Sheets Worth Bookmarking for Every SEO
by Kristin LisakAugust 10, 2016 Landing pages are the key step in converting website visitors who are strangers into new leads. You give your visitors something of value, and they, in turn, give you insight into how to market to them. But how do you garner awareness for your landing pages? Let’s review some best … Continue reading Landing Page Promotional Tips to Drive Qualified Leads
by Graeme KahnAugust 9, 2016 Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize “clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s … Continue reading Facebook SEO In 2016 And Into The Future
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. Chad White on September 6, 2016 I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, … Continue reading 5 email marketing sound bites (and the deeper meaning behind them)
by Tom PickSeptember 6, 2016 With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. … Continue reading How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
