by Alex Ditty Follow @seenmomentSeptember 6, 2016 You’re Not Alone. Influencers May Your Silver Bullet. Marketers today have a lot on their plates. They face an ever-growing landscape of channels to connect with their community and each channel poses it’s own content demands. Plus there’s the time it takes to properly engage with audiences on … Continue reading Having Trouble Keeping Up With Social Content Demands?
by Luana Spinetti Follow @LuanaTFSeptember 6, 2016 It’s time to go on vacation and enjoy some well-deserved rest. Vacations are great for your health, your social life and even your business, because a fresh, well-rested mind is a creative and productive one. Even though you probably need a vacation, you also probably feel tense about … Continue reading How to Grow Your Blog While You’re On Vacation
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. Marcus Miller on September 6, 2016 This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best … Continue reading Is SEO right for your business?
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
by Roee Ganot Follow @RoeeGanotSeptember 6, 2016 Generating social media buzz is a great way to create more exposure and excitement for your brand. When most brands put together a plan to create social media buzz, it revolves around the posts they are publishing rather than the posts that others are publishing about the brand. … Continue reading Taking a Closer Look at Social Media Buzz Metrics
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price
by Bob Hutchins Follow @BobhutchinsSeptember 6, 2016 In its first few years, digital marketing got a little bit of a free pass. Buyers – and even a good portion of the agencies – weren’t exactly sure if efforts were working… if they were actually converting an audience into leads and leads into customers. Now, in … Continue reading 4 Steps for Measuring Digital Marketing Progress
by Lucas Dominic Follow @LucasJankowiakSeptember 5, 2016 What Does eCommerce Mean? Today, running an online business is a natural part of retailers world, and there are many resources mentioning eCommerce with all its attributes. But do you know what does exactly eCommerce mean? What is an eCommerce? eCommerce, also known as electronic commerce, is … Continue reading What Does eCommerce Mean?
In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations. Lori Weiman on September 1, 2016 Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated … Continue reading How to manage ad partners in regulated industries: Pharma (part 5 of 5)
