by Irina Weber Follow @irinaweber048September 4, 2016 What cycling, surfing, and your site’s SEO have in common? The goal – to reach the top. In the first case, the top of the sport’s Olympus, in the second – the SERPs. As the rating of the country at the Olympic Games depends on the results of … Continue reading Olympic Games in SEO: What Determines Your Place in the TOP?
by Brad Smith Follow @bsmarketerSeptember 4, 2016 When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny … Continue reading The 3 Crucial Features of a Great CTA
by Len April Follow @ZenithtalentSeptember 4, 2016 Despite the technological achievements that are helping us overcome hiring challenges, the impact of personalization, interaction and engagement can’t be underestimated. Relationships, LinkedIn emphasized at the beginning of 2016, form the cornerstones of business success as the world becomes more digital. “This year’s report,” LinkedIn asserted, “shows a … Continue reading Strong Contingent Workforce Program Leadership Through Powerful Communications
by John Nemo Follow @JohnNemoPRSeptember 4, 2016 It’s the fastest, easiest way to ensure your emails get read while also building a deeper connection with your readers. Once upon a time, we loved email. Heck, Tom Hanks and Meg Ryan even starred in a movie about it. However, these days most of us view email … Continue reading The Email Marketing Secret Nobody Talks About
by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem
by Joel Goldstein Follow @joelgoldsteinSeptember 2, 2016 LinkedIn is often thought of as a digital resume or a way for job seekers to connect with recruiters and find new opportunities, but it is much more than that. Salespeople and wholesale distributors can greatly benefit from using this social media platform, not just to update their … Continue reading How Should Your Sales Team Be Using LinkedIn?
by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
by Anna Gunning Follow @agunningSeptember 2, 2016 I was Googling recently, and this came up as a paid listing: Don’t write Google ads like this I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google AdWords (also called pay-per-click, or PPC) can … Continue reading You’re Wasting Money If Your Google Ads Are Like This
by Samantha SelskySeptember 2, 2016 Forrester Research recently reported that B2B eCommerce was set to grow to more than $ 1.13 trillion by 2020, and that means growth potential for B2B companies moving into eCommerce. Understanding how to measure the returns on investment (ROI) you’re getting – or plan to get – from your B2B … Continue reading How to Measure Your B2B eCommerce ROI
by Dave Brock Follow @davidabrockSeptember 3, 2016 Hustle is both an important concept but a very unfortunate word. To many, particularly prospects and customers, it has vey negative connotations. Prospects and customers don’t want to feel “Hustled.” Usually they take this meaning as being manipulated, cheated, or fooled. Sales people who do this are often … Continue reading The Importance Of Hustle!
