by Kevin Ho Follow @mayoshrimpAugust 26, 2016 These days, it can be tough to keep up with all of the new trends in advertising, social media, landing page design — the list goes on and on. It seems like as soon as you read about something, there’s a new and better version of it. Just … Continue reading 3 Stealth Tools For Competitor Analysis
by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice
by Justin Wilson Follow @Jus_WilsonAugust 26, 2016 The URL or Uniform Resource Locator is better known as the web address – every page on the web has one and that’s about as much attention as they normally get. However, there is more to URLs than meets the eye. They influence user behaviour as well as … Continue reading What’s in a URL?
by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events
by Jackie CarneyAugust 26, 2016 Visual merchandising is a subset of retail merchandising that’s part art and part science. As a result of this dual nature, it seems to be constantly in flux, adapting to changes in taste and technology. For brands in brick-and-mortar locations, staying on top of visual merchandising trends is one key … Continue reading 5 Visual Merchandising Trends of 2016
by Greetje den Holder Follow @GdenHolderAugust 26, 2016 I am often trying to learn about leadership as I am preparing for the next level of my company. That means hiring employees rather than hiring the services of freelancers. It does somewhat scare me, having people depend on me for guidance and instructions on the work … Continue reading 13 Inspiring Leadership Tactics from Introverts
by Carl SednaouiAugust 26, 2016 The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is … Continue reading Email Marketing Metrics 101
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board. Sol Orwell on August 26, 2016 As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the … Continue reading 7 steps for re-engaging your email subscribers
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Stephan Spencer on August 26, 2016 Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, … Continue reading 7 quick SEO hacks for the SEO newbie
