Daily Archives: August 23, 2016

The Power of Partnerships to Grow Your Business Fast

by Lacy Boggs Follow @blogspiration42August 11, 2016 I hit a big milestone last month: I officially met my goal of having 5,000 people on my email list by mid-year. Back in May, I wrote a post about what I did to make this happen, but what it really came down to was this: I reached … Continue reading The Power of Partnerships to Grow Your Business Fast →

Can You Measure the Value of Leadership?

Leadership

by Paul Keijzer Follow @Paul_KeijzerAugust 11, 2016 He has done it again. Dave Ulrich, the Renis Likert Professor at the Ross School of Business, University of Michigan and co-founder of Result Based Leadership (disclaimer: I am associated to the same company as a principle consultant) has written another ground breaking book. After having transformed the … Continue reading Can You Measure the Value of Leadership? →

How the Pros Use Snapchat To Drive Sales

Snapchat Marketing

by Anna KachurAugust 11, 2016 Snapchat and Marketing go hand in hand, it is no longer an obscure little social network. With over $ 100 million active daily users it has become the third most popular social media platform among millennials. The company is valued at $ 16 billion and marketers are elbowing their way … Continue reading How the Pros Use Snapchat To Drive Sales →

Create a High Performing Website with Progressive Enhancement

Website Performance Optimization

by Jackie Van MeterAugust 10, 2016 What does it take to create a high-performing website? Is it a matter of integrating the latest technology, being mobile-friendly or using more visuals? It’s all of those things, but, ultimately, it’s about creating a universal experience for your website visitors, no matter what screen they’re using to view … Continue reading Create a High Performing Website with Progressive Enhancement →

Why Your Digital Marketing Strategy Isn’t Working

Digital Marketing Strategies

by Sarah Beth JonesAugust 10, 2016 Putting a lot of time into your marketing strategy, but not seeing the kind of results you want? There are a lot of reasons why your marketing strategy may not be hitting the mark, here’s a breakdown: You aren’t content marketing — Content marketing is still relatively new on … Continue reading Why Your Digital Marketing Strategy Isn’t Working →

4 Reasons Why ERP Order Management Is a Bad Idea

Business Software

by Alden MorseAugust 10, 2016 For most wholesale and manufacturing companies, ERP is the core of your business, whether it’s a simple bookkeeping tool, or a full-blown ERP system like SAP. Yet ERP order management add-ons and modules may not be the best choice for your sales and order management processes. Why not? Perhaps the … Continue reading 4 Reasons Why ERP Order Management Is a Bad Idea →

Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market

Data Driven Techniques

by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market →

Healthy Habits for Your Marketing Automation System

Marketing Automation

by Caitlin Culbert Follow @MsCaitlinCAugust 10, 2016 Marketing automation system deployment is not the end of our work and it can be easy to fall into bad marketing automation habits. There are some good things you should get in the habit of doing, daily, weekly and monthly. Daily Look for System Errors. Some platforms show … Continue reading Healthy Habits for Your Marketing Automation System →

5 Ways to “Sell” and Win Trust Through Email

Email Marketing Optimization

by Colleen McKenna Follow @Colleen_InteroAugust 10, 2016 ControversyEmergencyI apologizeFinal Notice of TerminationIt’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! … Continue reading 5 Ways to “Sell” and Win Trust Through Email →

Take a Mobile-First Approach to Email to Target On-the-Go Consumers

Mobile Engagement

by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 10, 2016 We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more … Continue reading Take a Mobile-First Approach to Email to Target On-the-Go Consumers →