by Dave Brock Follow @davidabrockAugust 12, 2016 I had a call from a frustrated sales person. He said, “Dave, I read your stuff all the time. You are relentless in focusing on the customer, their problems, and their goals. I get it, but I’m in trouble, I need to achieve my goals!! That’s what I … Continue reading What About My Goals? A Time For Selfishness
Daily Archives: August 23, 2016
How To Increase the Curb Appeal of Your LinkedIn Content
by John Nemo Follow @JohnNemoPRAugust 12, 2016 Here’s an easy way to increase the visibility and social media appeal of the content you’re publishing on LinkedIn. In today’s online landscape, the best headlines and summary text rule the day. You have mere moments to catch someone’s attention before he or she scrolls right by without … Continue reading How To Increase the Curb Appeal of Your LinkedIn Content
How to Succeed in Your First Management Role
by Jannike Ohsten Follow @Babington_LtdAugust 12, 2016 Most professionals find themselves in their first management role with little formal preparation. The assumption is that if someone is performing well, they must be ready to take the reins. But does being good at your job necessarily mean you’ll make an effective manager? Managing your own responsibilities … Continue reading How to Succeed in Your First Management Role
5 Tips to Better Digital Governance
by Scott Meyer Follow @ScottmeyerAugust 12, 2016 Digital governance isn’t necessarily a concept that most of us are required to be intimately familiar with. That is, unless something catastrophic occurs to our site or impacts our customers’ security. Why? Because it’s easier to be reactive than proactive. If something happens, it demands a response while … Continue reading 5 Tips to Better Digital Governance
5 Ways to Boost Your Business by Simplifying Inventory Management
by Paul Trujillo Follow @TruPaultxAugust 12, 2016 Inventory management is, by far, one of the most tedious jobs for businesses of any size, from your mom-and-pop corner store to major retail franchises. And an inventory mistake can be costly at any level. In fact, an inventory management glitch cost sporting gear giant Nike $ 100 … Continue reading 5 Ways to Boost Your Business by Simplifying Inventory Management
7 Easy Exercises to Help You Write Better Copy
by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy
The Branded Content Studio Experiment Is Over
by Ben Young, Op-Ed Contributor, August 11, 2016 The tide is going out on the majority of so-called “native studios,” the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. The reason? Many are still using native content as a lure to sell more display. But as many marketers … Continue reading The Branded Content Studio Experiment Is Over
5 Ways Culture Shapes Your Brand
by Barry SaltzmanAugust 11, 2016 To paraphrase Shakespeare, “what’s in a brand?” Like a rose, a brand isn’t just a name. A brand is a set of perceptions – from customers or from within – that distinguish your from your competition, whether it’s competition for customers or the resources you need to grow. So what … Continue reading 5 Ways Culture Shapes Your Brand
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Jim Yu on August 11, 2016 SEO is now a digital marketing activity used by … Continue reading SEO and the CMO: Communication and board room metrics that matter
How Effective are Resumes as Talent Assessment Tools?
by Jennifer CostaAugust 11, 2016 Typically, the purpose of a resume is to measure the value of a candidate’s experience and accomplishments, and how this will translate to on-the-job performance. However, research shows resumes are among the least accurate talent assessment tools used in the pre-hire process. Resumes do little to address three incredibly important … Continue reading How Effective are Resumes as Talent Assessment Tools?