by Katy French July 24, 2016July 24, 2016 Everyone is desperate to be more creative these days. Between downloading the latest Tim Ferriss podcast or brushing off an old copy of The Artists’ Way (a relic of the ‘90s), we all want an IV drip of inspiration pumping into us 24/7. Obviously, businesses want that … Continue reading How to Be More Creative: Introverts vs. Extroverts
by Laurie Sullivan @lauriesullivan, July 19, 2016, 3:54 PM Authenticity goes a long way. Just ask Joanna Franco, co-creator of “Shut Up and Go.” She moved to Los Angeles from Brazil by way of New York. Now she supports brands like AT&T by co-hosting a YouTube travel channel with co-creator Damon, feeding content to nearly 415,000 … Continue reading Brands Eager For Authentic Influencers
by Troy Hollenbeck July 22, 2016 Follow @troyhollenbeck1July 22, 2016 A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers … Continue reading 15 Tested and Proven Ways to Build Your Subscriber List
by Raymond Pucci July 24, 2016July 24, 2016 The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Many companies are turning to new technologies to not just survive, but thrive within the SMB market. However, as POS and Payment vendors evaluate … Continue reading Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Imani Mixon July 24, 2016 Follow @ImaniMixonJuly 24, 2016 Let’s say that your brand has $ 10K to dedicate to customer marketing efforts this quarter. Would you rather shell out that $ 10K for an Instagram influencer to strike a perfectly filtered pose with your product or use those dollars to reward your most … Continue reading Customers vs. Micro-Influencers
by Julie Ritchie July 22, 2016July 22, 2016 Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year. However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting … Continue reading Don’t Start Website Personalization Without These Best Practices
by Yasmin Bendror July 24, 2016 Follow @yasminbendrorJuly 24, 2016 What Makes Twitter Different On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working … Continue reading Twitter Basics – How To Get Started On Twitter
by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Sydney Slavin July 23, 2016July 23, 2016 This post is geared to young professionals who are just beginning to build their LinkedIn network. Your LinkedIn profile is a great representation of your professional story, what makes you – you, and what differentiates you from the other 433+ million LinkedIn members. LinkedIn recently published interesting … Continue reading Your LinkedIn Profile Looks Good – Now What?
