Tag Archives: What’s

5 Ways to Find Out What’s Wrong With Your SEO – And 3 Ways to Fix It

Jock Breitwieser August 27, 2020 Are you attracting visitors to your website despite your digital marketing campaign? If not, there’s something seriously wrong with your strategies, particularly your search engine optimization (SEO). It is essential to do a regular SEO test or analysis to monitor the performance of your campaign. Conducting a regular SEO assessment … Continue reading 5 Ways to Find Out What’s Wrong With Your SEO – And 3 Ways to Fix It

What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology?

Conversion Rate Optimization and User Experience – What’s the Difference?

Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?

What’s the Difference Between Trademarks, Service Marks, and DBAs?

Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?