JoAnn Corley — May 22, 2020 There is nothing new under the sun…ever heard that phrase. It from a biblical passage, Ecc. 1:9. Well, in the time of Covid, you might be thinking…is that true now? These are unprecedented times. We’re entering into a new normal (not a fan of that phrase)…but ok, yes things … Continue reading My Advice During COVID: Hang on to What’s Certain
Helen Blake — April 15, 2020 I’m feeling a real duality in myself. After the swiftness of the changes in society and Futurecurve, and the urgent call to action forced by the virus pandemic, I’ve sort of morphed into two distinct modes – a more reflective place and a very driven and focused place to … Continue reading What Exists and What’s Significant…Now
Dave Brock — April 13, 2020 We are still in the midst of the global health and economic crisis, yet many of the conversations I’m hearing are focused on “what’s next.” Some people talk refer to what’s next as, “when things get back to normal.” Implicitly thinking what we are going through is a momentary … Continue reading What’s Next, Moving Forward
Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?
Tom Martin — February 18, 2020 Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. And let me be clear when I say the … Continue reading What’s More Important: Fame or Authority?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg Sterling on February 17, 2020 Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? … Continue reading Beyond the cookie: What’s next for attribution?
Hassan Mansoor — December 30, 2019 Follow @Hassan_Mansoor1 geralt / Pixabay The world of enterprise is moving ever so fast. According to the report Performance Management’s Digital Shift by McKinsey & Company and MIT Sloan Management Review, steering your company to success nowadays takes less gut feeling and a more data-based approach. Naturally, such an … Continue reading What’s in the Future for Performance Management?
Johannes Geske — November 21, 2019 Scrum.org?offers different courses to provide you the best learning experience based on your focus of Scrum. The variety of courses makes choosing the best course difficult sometimes. This blog post aims at helping you choose the best course for you. We will look at the differences between the Professional … Continue reading What’s the Right Scrum Training for Me? Professional Scrum Foundations (PSF) or Professional Scrum Master (PSM)?
Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?
Mike Parry — October 30, 2019 Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re … Continue reading What’s the Real Cost of Not Outsourcing Your Email Marketing