Grace Cole July 6, 2021 User experience (UX) and user interface (UI) design are often used interchangeably, making it difficult to know when one applies over the other. But while they share key principles and both focus on designing for the end-user, are they really that similar? What’s the difference between UX and UI design? … Continue reading What’s the Difference Between UX and UI Design?
Rick Kranz July 5, 2021 Shakespeare once asked: “What’s in a name?” As it turns out, the answer is: “A lot!” At the very least, names serve as important labels that identify people, places, and things, as well as provide clues about their unique attributes. Two “names” that get thrown around a lot in the … Continue reading Sales Enablement vs. Sales Operations: What’s the Difference?
Victor Iryniuk July 3, 2021 Just imagine! There are more than 675 million LinkedIn users in more than 200 countries, and almost half of them are active ones. Besides being a professional networking and recruitment site, it’s a perfect place to generate leads. Especially for B2B companies. Studies show that lead generation on LinkedIn can … Continue reading Boost Your Sales by Automating Efficiently: The Whats and Hows of Sales Automation
Katy French June 27, 2021 Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story, it’s likely you’ll need a little support in crafting and executing … Continue reading What’s a Creative Agency? How They Help & How to Find One
Deborah Sweeney June 16, 2021 What happens next after you decide to form an LLC for your small business? The next step is typically to create an LLC operating agreement. This is one of the most vital documents an entrepreneur may have in running a limited liability company. What’s an Operating Agreement? The role an … Continue reading What’s an LLC Operating Agreement?
John Milburn April 28, 2021 By definition, digital transformation is the process of using digital technologies to create new—or modify existing—business processes, culture, and customer experiences to meet changing business and market requirements (Salesforce). While deploying new technologies and tools to achieve this is part of the equation, at its core, digital transformation means accelerating … Continue reading What’s Slowing Down Your Digital Transformation? 3 Questions to Ask
Kellie Wong April 10, 2021 The so-called “war for talent” has been raging hot ever since the phrase was coined in a McKinsey report back in 1998. In the past 20+ years, not much has changed — in fact, unemployment numbers came in at just 3.5 percent, which means that you probably have several positions … Continue reading The War for Talent Is Here: What’s Your Strategy to Win It?
Sophie Beard March 19, 2021 2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the … Continue reading What’s Missing From Your Socials?
Elliot Begoun January 14, 2021 What’s the most important investment you can make in your brand? Hint, it’s not marketing, packaging, sales, or even your team. Give up? The most important investment you can make is in yourself. The single most critical contributing factor to the success of your business is you. If you’re not … Continue reading What’s the Most Important Investment?
Susan Poirier December 3, 2020 If your ToDo list is made up of: Administrative Duties: scheduling meetings, draft and send emails, filtering your inbox Managing your database of contacts and customers Proofreading office documents Sending greeting cards, invitations, and newsletters Storing and managing files in your cloud software Travel planning Creating forms Setting up project … Continue reading What’s on Your To-Do List?