Tag Archives: What’s

Beyond the cookie: What’s next for attribution?

Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg Sterling on February 17, 2020 Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? … Continue reading Beyond the cookie: What’s next for attribution?

What’s in the Future for Performance Management?

Hassan Mansoor — December 30, 2019 Follow @Hassan_Mansoor1 geralt / Pixabay The world of enterprise is moving ever so fast. According to the report Performance Management’s Digital Shift by McKinsey & Company and MIT Sloan Management Review, steering your company to success nowadays takes less gut feeling and a more data-based approach. Naturally, such an … Continue reading What’s in the Future for Performance Management?

What’s the Right Scrum Training for Me? Professional Scrum Foundations (PSF) or Professional Scrum Master (PSM)?

Johannes Geske — November 21, 2019 Scrum.org?offers different courses to provide you the best learning experience based on your focus of Scrum. The variety of courses makes choosing the best course difficult sometimes. This blog post aims at helping you choose the best course for you. We will look at the differences between the Professional … Continue reading What’s the Right Scrum Training for Me? Professional Scrum Foundations (PSF) or Professional Scrum Master (PSM)?

Media Planning vs. Media Buying: What’s the Difference?

Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?

Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?

Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?

What’s the Difference Between a Virtual Assistant and a Freelancer?

Connor Gillivan — October 3, 2019 Follow @ConnorGillivan Even just a few years ago, not a lot of people were concerned about knowing the difference between a virtual assistant and a freelancer. Today, however, the freelance economy is growing. It’s a worldwide phenomenon, and it’s powered by virtual assistants and freelancers. It’s good to know … Continue reading What’s the Difference Between a Virtual Assistant and a Freelancer?

What’s the most important skill a CMO needs? Cross-functionallty

Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth. Tom Stein on October 4, 2019 The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of … Continue reading What’s the most important skill a CMO needs? Cross-functionallty