The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology?
Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?
What’s Important To Gen Z Now? by Laurie Sullivan @lauriesullivan, June 3, 2020 Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. In a recent study, some 67% of Gen Zers said they are tolerant of all races, while 65% are accepting of differences … Continue reading What’s Important To Gen Z Now?
Janet Fouts — May 30, 2020 If you know me, you know that community has always been the backbone of my work, and the foundation of my business. You may also know that taking a thoughtful and mindful approach to how we communicate with others really matters. In the last week, I have been so … Continue reading What’s Wrong With Online Communities Today?
JoAnn Corley — May 22, 2020 There is nothing new under the sun…ever heard that phrase. It from a biblical passage, Ecc. 1:9. Well, in the time of Covid, you might be thinking…is that true now? These are unprecedented times. We’re entering into a new normal (not a fan of that phrase)…but ok, yes things … Continue reading My Advice During COVID: Hang on to What’s Certain
Helen Blake — April 15, 2020 I’m feeling a real duality in myself. After the swiftness of the changes in society and Futurecurve, and the urgent call to action forced by the virus pandemic, I’ve sort of morphed into two distinct modes – a more reflective place and a very driven and focused place to … Continue reading What Exists and What’s Significant…Now
Dave Brock — April 13, 2020 We are still in the midst of the global health and economic crisis, yet many of the conversations I’m hearing are focused on “what’s next.” Some people talk refer to what’s next as, “when things get back to normal.” Implicitly thinking what we are going through is a momentary … Continue reading What’s Next, Moving Forward
Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?
Tom Martin — February 18, 2020 Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. And let me be clear when I say the … Continue reading What’s More Important: Fame or Authority?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg Sterling on February 17, 2020 Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? … Continue reading Beyond the cookie: What’s next for attribution?