Mike Kappel August 3, 2021 As an employer, you want to hire the best of the best for your business. After all, who doesn’t want talented and hard-working employees? But in order to do that, you have to be the best of the best. So, how on Earth do you become an employer of choice? … Continue reading Want to Become an Employer of Choice? Give These 7 Tactics a Shot
Neil Wood-Mitchell June 22, 2021 How many times have you read something, and no sooner have you read it you’ve forgotten it? Or you’ve read an email and immediately been offended when no offence was intended because the writer couldn’t communicate the right emotion in the written word? You might be on slide number 22 … Continue reading Using Professionally Shot Video to Better Present – Why?
Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot
By Academy of Management August 15, 2020 Lots of managers try to hire employees who share Mark Twain’s view on work: “Find a job you enjoy doing, and you will never have to work a day in your life.” But earning a living is important, too, so shouldn’t candidates prioritize pay and benefits as well? According … Continue reading Asking this question during an interview can wreck your shot at getting the job
Arik Hanson July 24, 2020 We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In some cases, it’s a profile shot from 10+ years … Continue reading The Little White Lie of the Social Media Profile Shot
Ringo Nishioka — October 13, 2017 Follow @hr_nasty — October 13, 2017 Sit like this and we will send the wrong message (Stock photo) Body language and the interview The topic of today’s post on body language during an interview. We might be saying the right things, but if your body isn’t communicating a consistent … Continue reading Body Language And the Job Interview, How It Can Make or Break Your Shot
Jaime Nacach — September 19, 2017 Follow @bloominari — September 19, 2017 The hero shot has become one of the most significant trends in web design over the past few years. These large, compelling visuals should express the core of your brand offering in the blink of an eye. Unfortunately, many hero shots fall short … Continue reading Choosing a Hero Shot to Make Your Landing Pages Pop
Liz Kislik — August 3, 2017 Follow @lizkislik — August 3, 2017 Alexas_Fotos / Pixabay Recently, I’ve been asked by several business leaders how to find new executives who have a variety of specialized expertise and who will work out in their companies without causing organizational strife, and without “throwing the baby out … Continue reading Why Do Hot Shot Hires Crash and Burn?
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
Arik HansonMay 14, 2015 A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years … Continue reading Personal Blogging in PR Ain’t Dead — Not By a Long Shot