Tag Archives: Shot

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot

Asking this question during an interview can wreck your shot at getting the job

By Academy of Management August 15, 2020 Lots of managers try to hire employees who share Mark Twain’s view on work: “Find a job you enjoy doing, and you will never have to work a day in your life.” But earning a living is important, too, so shouldn’t candidates prioritize pay and benefits as well? According … Continue reading Asking this question during an interview can wreck your shot at getting the job

Body Language And the Job Interview, How It Can Make or Break Your Shot

Ringo Nishioka — October 13, 2017 Follow @hr_nasty — October 13, 2017 Sit like this and we will send the wrong message (Stock photo) Body language and the interview The topic of today’s post on body language during an interview. We might be saying the right things, but if your body isn’t communicating a consistent … Continue reading Body Language And the Job Interview, How It Can Make or Break Your Shot

Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)