If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense?
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. George Nguyen on October 15, 2020 The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more … Continue reading Meet Google Analytics 4: Google’s vision for the future of analytics
Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
Timothy Carter July 14, 2020 As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. If you But just how often is Google’s algorithm updated, and what … Continue reading How Often is Google’s Search Algorithm Updated?
Garry Grant July 10, 2020 Core Web Vitals is a new 2020 metric that have implemented and it’s based on Site Speed and UX or user experience. Most webmasters don’t take into account the design of their site as a factor into their rankings and Google is now making a push for them to start. … Continue reading What are Google’s Core Web Vitals?
Pam Aungst July 4, 2020 Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about … Continue reading Google’s Latest Algorithm Update
It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Kristina Henry — April 3, 2020 On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing on page one of Google. Google holds that this … Continue reading What Google’s Featured Snippet Deduplication Means for Your Site
Noa Eshed — March 16, 2020 Recently Google announced that it was penalizing guest blog post articles. This is a huge deal for many marketers basing their SEO strategy on link building. At Bold we’ve ceased utilizing this best practice for a while now. Backlinks built via link building outreach tactics are in many cases … Continue reading How to Approach Linkbuilding in Light of Google’s Latest Announcement