Tag Archives: Google’s

How to Approach Linkbuilding in Light of Google’s Latest Announcement

Noa Eshed — March 16, 2020 Recently Google announced that it was penalizing guest blog post articles. This is a huge deal for many marketers basing their SEO strategy on link building. At Bold we’ve ceased utilizing this best practice for a while now. Backlinks built via link building outreach tactics are in many cases … Continue reading How to Approach Linkbuilding in Light of Google’s Latest Announcement

What to Do About BERT & Google’s Recent Local Algorithm Update

Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update

3 Best Practices to Deal with Google’s Zero-Click Searches

Manisha Sukhyani — November 9, 2019 Follow @msukhyani As per Search Engine Land’s latest study, approximately 49% of all U.S. Google searches resulted in zero clicks in the first quarter of 2019. Another study from SparkToro showed that 60% of mobile searches ended without clicks. Brands are trying hard to earn clicks from organic searches … Continue reading 3 Best Practices to Deal with Google’s Zero-Click Searches

3 Things You Need to Know About Google’s New Prominence Metrics

Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics

6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success

Zeeshan Khalid — February 12, 2019 — February 12, 2019 Image Source Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, … Continue reading 6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success