Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Tag Archives: Google’s
3 future-proofing strategies for Google’s third-party cookie crackdown
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown
Use Google’s Helpful Content Patents As Content Creation Playbook
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
Where did Google’s cached links go?
Where did Google’s cached links go? Graeme Hanna Freelance Writer Remember cached links? They were underlined in green text reading “Cached” next to the main link when you searched for something on Google. Granted, they weren’t an essential part of searching online but they were useful at providing a snapshot of a webpage’s content … Continue reading Where did Google’s cached links go?
Google’s answer to GPT-4 is Gemini: ‘the most capable model we’ve ever built’
Google’s answer to GPT-4 is Gemini: ‘the most capable model we’ve ever built’ The company plans to incorporate the AI across its product platforms, starting with Bard. Andrew Tarantola Wed, Dec 6, 2023 Google OpenAI’s spot atop the generative AI heap may be coming to an end as Google officially introduced its most … Continue reading Google’s answer to GPT-4 is Gemini: ‘the most capable model we’ve ever built’
Email marketers may be hit by Google’s mass account removal
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others. Mike Pastore on November 29, 2023 In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which … Continue reading Email marketers may be hit by Google’s mass account removal
Epic Games Adds To Google’s Antitrust Woes
Epic Games Adds To Google’s Antitrust Woes by Laurie Sullivan , Staff Writer @lauriesullivan, November 6, 2023 As if Google doesn’t have enough concerns around one of the largest antitrust suit Department of Justice, Epic Games is suing Google. The trial kicked off Monday, and could soon alter the future of the Google app store, which … Continue reading Epic Games Adds To Google’s Antitrust Woes
Google’s Industry Dialogue Over The Privacy Sandbox
Google’s Industry Dialogue Over The Privacy Sandbox by Alan Chapell , Op-Ed Contributor, April 27, 2023 Google seems to be doubling down on its efforts to promote the Privacy Sandbox as an alternative to the HTTP cookie. In a blog post, Google summarizes the results of its recent listening tour. I read this as an indication that … Continue reading Google’s Industry Dialogue Over The Privacy Sandbox
We need to talk about Microsoft and Google’s underwhelming chatbot debuts
By Mark Sullivan February 13, 2023 In the world of generative AI, last week began with a fire drill. A rather harried-sounding member of Google’s communications staff was on the phone Monday morning explaining that her company would be announcing a new ChatGPT-like chatbot within the next couple of hours. This was the first … Continue reading We need to talk about Microsoft and Google’s underwhelming chatbot debuts
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices. Constantine von Hoffman on January 24, 2023 The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to … Continue reading Feds finally file anti-monopoly suit over Google’s adtech
Random Posts on
How Do Consumers Engage with Brands Through Email?
How-to guide: Create a sustainable, high-performing SEO and content strategy
How marketers cope in an increasingly-skippable advertising environment
5 Ways to Help Your Business Stay Afloat During a Rough Financial Period
Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse
How Small Business Can Get the Most Out of a Video Production Budget
7 Content Writing Tips That Will Make You A Better Blogger
