May 31, 2024 Google’s bad AI search results went viral. It’s since made improvements Google has sought to make broader improvements such as better detection of ‘nonsensical queries.’ BY Associated Press Google said Friday it has made “more than a dozen technical improvements” to its artificial intelligence (AI) systems after its retooled search engine was found … Continue reading Google’s bad AI search results went viral. It’s since made improvements
Google’s Leaked API Documents & User Behaviour Signals Jennifer Osborne | May 30th, 2024 I want to talk about the Leaked Google Search API document that Rand Fishkin wrote about earlier this week. It’s great to have confirmation on things we already suspected. But as Search Marketers there weren’t really a lot of surprises here. The … Continue reading Google’s Leaked API Documents & User Behaviour Signals
May 17, 2024 Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever The cofounder of the AI-native search engine spoke to Fast Company two days after Google debuted its “AI Overviews.” BY Mark Sullivan Perplexity CEO Aravind Srinivas doesn’t mince words when it comes to Google. Speaking on stage at Fast Company’s … Continue reading Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever
Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects It’s also making wheelchair information on Google Maps available on desktop. mariella moon Thu, May 16, 2024 Google Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need … Continue reading Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects
April 25, 2024 Google’s productivity expert says this is the best way to start your day Here’s what your morning routine should look like, according to Laura Mae Martin, Google’s executive productivity advisor. BY Stephanie Vozza Whether or not breakfast is the most important meal of the day is up for debate. What’s not, however, is … Continue reading Google’s productivity expert says this is the best way to start your day
UPDATED: In a new report, the U.K.’s CMA more than doubles the number of its concerns about Privacy Sandbox. Kim Davis on April 29, 2024 Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy … Continue reading Google’s Privacy Sandbox: What you need to know
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
