Google’s Algorithm Upsets Search Rankings by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2019 It may benefit brands to take a little power back from Google and Bing by building a direct consumer following, rather than relying so much on additional traffic from Google and Bing. I’ve even cut my reliance on shopping through retail … Continue reading Google’s Algorithm Upsets Search Rankings
Tag Archives: Google’s
5 Tips to Stay on Google’s Good Side
Brian Shivraj — March 11, 2019 — March 11, 2019 Are you Risking Relegation? As a consumer, have you ever clicked to page 2 of your google search? How about page 3? It’s pretty rare that you would keep searching for ‘the best’ option after page 1. So why risk getting relegated to page 27? … Continue reading 5 Tips to Stay on Google’s Good Side
3 Things You Need to Know About Google’s New Prominence Metrics
Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics
6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success
Zeeshan Khalid — February 12, 2019 — February 12, 2019 Image Source Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, … Continue reading 6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success
SEO Mistakes that Will Put You on Google’s Naughty List
Jenn Villa — December 24, 2018 — December 24, 2018 Have you been a good SEO all year long? If you’ve been following Google’s Webmaster Guidelines and creating super helpful, unique content, the search engine might give you the greatest gift of all: organic results. But before you wait by the tree for those improved … Continue reading SEO Mistakes that Will Put You on Google’s Naughty List
Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]
Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]
Google’s John Mueller: One Seasonal URL Would Collect Links All Year
Google’s John Mueller: One Seasonal URL Would Collect Links All Year by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2018 Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand’s website could disrupt ranking of that page and the site in Google’s search engine. Google Senior Webmaster … Continue reading Google’s John Mueller: One Seasonal URL Would Collect Links All Year
How to Do Keyword Research Using Google’s Free Keyword Planner
Taylor Gordon — September 21, 2018 — September 21, 2018 You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be … Continue reading How to Do Keyword Research Using Google’s Free Keyword Planner
5 Types of Content to Create for Google’s Featured Snippets
Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets
The Evolution and Expansion of Google’s Featured Snippets
By Ann Smarty July 17th, 2018 A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a box telling you the answer right away? This is a … Continue reading The Evolution and Expansion of Google’s Featured Snippets
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