Tag Archives: Google’s

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Google’s ‘raters’ are pushing for $15 an hour

Google sets baseline standards for temp workers after outcry Google staff weren’t even allowed to sympathize with contractors. J. Fingas @jonfingas April 2nd, 2019 AP Photo/Ng Han Guan Google is once again responding to complaints about working conditions and strategic decisions. The search firm is implementing “minimum standards” for temporary staff in the wake of … Continue reading Google’s ‘raters’ are pushing for $15 an hour

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2022 Google has developed a feature that gives users of its search engine and YouTube in Europe a new cookie choice — one they can accept or reject with one click while signed out or in … Continue reading Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

European publishers lodge EU antitrust complaint against Google’s ad tech

EU opens antitrust probe into Google’s advertising tech Regulators have been informally consulting on an investigation since 2019. S. Shah @eightiethmnt June 22nd, 2021 Yves Herman / reuters The European Commission has opened an antitrust investigation into Google’s alleged violation of competition law through its ad tech policies. Regulators, who have spent the past two … Continue reading European publishers lodge EU antitrust complaint against Google’s ad tech

Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle

By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle

Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers

Yelp’s, Google’s Millions Of Reviews Woo Advertisers, Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2022 Local knowledge and personal experience make online reviews helpful when consumers search for what to buy, where to stay or what to eat. But the online industry has grappled for years with untrustworthy and fake reviews, requiring companies … Continue reading Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers

Google’s Topics API provokes a range of reactions

Some praise Google’s replacement for FLoC while others are quick to point out its limitations. George Nguyen on January 26, 2022 Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers … Continue reading Google’s Topics API provokes a range of reactions

Everything You Need to Know About Google’s Core Algorithm Updates

Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings.   The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates