EU reportedly opens another probe into Google’s ads pricing Google was already found to have a monopoly on online advertising in the US. Ian Carlos Campbell Thu, February 12, 2026 zz/STRF/STAR MAX/IPx The European Commission has opened a new probe into Google, this time focused on the company’s massive online advertising business, Bloomberg … Continue reading EU reportedly opens another probe into Google’s ads pricing
The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) Wisam Abdulaziz For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)
Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report
Google’s AI Becomes YouTube’s Main Door by Laurie Sullivan , Staff Writer, November 10, 2025 Ecommerce searches in AI engines continue to increase as the holidays approach, and optimization isn’t about choosing one or another Google platform. It’s about using all types that serve different needs for users across its ecosystem. Half of consumers use … Continue reading Google’s AI Becomes YouTube’s Main Door
Google’s 25 Years Of Answering Questions In Ads by Laurie Sullivan , Staff Writer, October 23, 2025 The best ads are answers to questions that consumers have about products and services. That’s how Vidhya Srinivasan, vice president and general manager of ads and commerce, described Google Ads in a blog post celebrating the 25th anniversary … Continue reading Google’s 25 Years Of Answering Questions In Ads
Microsoft Bing Market Share Grows As Google’s Slightly Declines by Laurie Sullivan , Staff Writer, August 1, 2025 Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives. We can attribute Microsoft’s gain and Google’s loss to artificial intelligence (AI), according to Microsoft Head of Search Jordi Ribas. … Continue reading Microsoft Bing Market Share Grows As Google’s Slightly Declines
What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones Wisam Abdulaziz May 20, 2025 Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
Google’s Pichai Explains Cost Of Serving AI Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2025 Artificial intelligence (AI) will make advancements in search when it can really reason and provide an answer based on compiling and does not have the capability to really identify and separate truths from non-truths. Today the technology … Continue reading Google’s Pichai Explains Cost Of Serving AI Search Queries
Google’s Monopoly Unpacked by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2025 U.S. District Judge Leonie Brinkema ruled Thursday that Google illegally dominates two markets for online advertising technology, with the company willfully acquiring and maintaining monopoly power in markets for publisher ad servers and the market for ad exchanges, technology and services that sit between … Continue reading Google’s Monopoly Unpacked
