Michael Usiagwu November 28, 2020 Have you ever wondered how you can improve the quality of traffic to your website? As a business owner, you should be concerned not only with how much traffic you generate but also with the traffic quality. To improve your traffic quality, you’ll need to target long-tail keywords. Why long-tail … Continue reading A Beginner’s Guide to Long-Tail Keywords
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017 If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV
by Oren Netzer, Op-Ed Contributor, July 19, 2016 Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III
by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II
By: Jo Cameron June 23rd, 2016 Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we’re diving into the subject of long tail keywords, equipping you with all the tools you’ll need to uncover buried … Continue reading Finding The Gems In Long-Tail Keyword Searches
by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I
by Jason Briestein June 15, 2016 Follow @brandamosJune 15, 2016 Finding the right customers for your eCommerce business can be a struggle. Especially, if you don’t know where to look. There are so many segments of your market to focus on, how do you know where to start? Well, if you’ve started to dive into … Continue reading Why Long-Tail Keywords Are Crucial for the Success of Your eCommerce Store
by Rachel Winstead January 8, 2016January 8, 2016 Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If … Continue reading An Easy Guide to Finding ROI Driving Long-Tail Keywords
