Tag Archives: LongTail

How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017   If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings

What Netflix can teach us about long-tail keyword research 

Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016   Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research 

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV

by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III

by Oren Netzer, Op-Ed Contributor, July 19, 2016   Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II

by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I

by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I

Why Long-Tail Keywords Are Crucial for the Success of Your eCommerce Store

by Jason Briestein June 15, 2016 Follow @brandamosJune 15, 2016 Finding the right customers for your eCommerce business can be a struggle. Especially, if you don’t know where to look. There are so many segments of your market to focus on, how do you know where to start? Well, if you’ve started to dive into … Continue reading Why Long-Tail Keywords Are Crucial for the Success of Your eCommerce Store

An Easy Guide to Finding ROI Driving Long-Tail Keywords

by Rachel Winstead January 8, 2016January 8, 2016 Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If … Continue reading An Easy Guide to Finding ROI Driving Long-Tail Keywords

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

by Holly Semanchick November 21, 2015November 21, 2015 Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color? A lack of adjectives and factors aside, users would want those results quickly, and scrolling through muck is a waste of … Continue reading Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords