Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017 Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console. Chris Liversidge on November 18, 2015 Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data. Leveraging the power of Excel and Pivot … Continue reading Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Orun BhuiyanApril 1, 2015 Google made an important innovation back in 2007: it mixed various types of search results together, delivering content on search engine results pages (SERPs) beyond mere websites and web pages. Under the new model images, products, videos, news and local businesses would appear within regular Google SERPs, so long as those … Continue reading Tables: The Newest Addition to Google’s Universal Search
