Shadab Khan April 1, 2021 Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021. Now that page experience signals are becoming a critical factor in deciding your google search ranking let’s get to know them in detail. The page experience signals are a combination of Core Web Vitals … Continue reading Google Core Web Vitals Update and Its Impact on Websites
Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief
Graham Mazie March 17, 2021 It’s no secret that optimizing your site or web application for phones has become every bit as important (if not more) as optimizing for desktops. Studies since 2017 have shown that nearly half of all visitors on the web come from mobile, and those numbers appear to be on an … Continue reading 5 Ways to Optimize Your Website’s Mobile Performance
Jared Atchison February 11, 2021 Business owners and marketing teams spend a ton of time, money, and energy building robust websites packed with helpful information and products. Despite their best efforts, getting page views is still a struggle. Does this situation sound familiar? Between the digital noise from other companies and a continually shrinking consumer … Continue reading How to Consistently Improve Your Website’s Pageviews (5 Strategies)
Pete Winter January 12, 2021 Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found … Continue reading Key Characteristics of Successful Lead Generation Websites
Chris Sheehy January 3, 2021 If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your … Continue reading Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation
Evanne Farmer December 9, 2020 Search engine optimization (SEO) is used to improve a website’s ranking on major search engines like Google and Bing. Invesp explains that it is especially useful for businesses to grow and increase revenue, as “more than half (62%) of U.S. consumers with internet access now shop online at least once … Continue reading How to Strengthen Your Website’s SEO
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Keegan Gallup August 4, 2020 Just like there is a need for physical buildings to be ADA-compliant and include accessible entryways and other accommodations, the same needs to be done for websites to make it possible for people with disabilities to more easily navigate a business’ website. Business owners who do not comply with ADA … Continue reading ADA-Compliant Websites and How to Make Sure You Have One
