Tag Archives: websites

Key Characteristics of Successful Lead Generation Websites

Pete Winter January 12, 2021 Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found … Continue reading Key Characteristics of Successful Lead Generation Websites

Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

Chris Sheehy January 3, 2021 If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your … Continue reading Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

Poorly Designed Websites Can Kill Your Performance and Reputation

Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan  @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

ADA-Compliant Websites and How to Make Sure You Have One

Keegan Gallup August 4, 2020 Just like there is a need for physical buildings to be ADA-compliant and include accessible entryways and other accommodations, the same needs to be done for websites to make it possible for people with disabilities to more easily navigate a business’ website. Business owners who do not comply with ADA … Continue reading ADA-Compliant Websites and How to Make Sure You Have One

Why Google Organic Traffic To Websites Continues To Fall

Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan  @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall

5 Things That Will Change Forever For Small Business Websites

Barry Roos — May 27, 2020 After the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe. No Companies Without Websites After The Pandemic There will no … Continue reading 5 Things That Will Change Forever For Small Business Websites

Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers

Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2020 Twenty percent of marketers in SimilarWeb’s State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020. Many will … Continue reading Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers