Tag Archives: Twitter

4 Lessons Marketers Can Learn From Big Brands On Twitter

Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter

Twitter to stop offering advertisers access to 3rd party data sources next year

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter ArtHouse launches to give brands more access to creators, influencers

The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers

Are You Too Busy for Twitter? 11 Ways to Make the Most of Your Time

Young Entrepreneur Council — June 24, 2019 Follow @YEC — June 24, 2019 Twitter can be an excellent platform for entrepreneurs to catch up on industry trends, as well as connect with customers and professionals in their field. But using the platform also can be challenging: It is easy to lose track of time while … Continue reading Are You Too Busy for Twitter? 11 Ways to Make the Most of Your Time

How Target Uses Branded Gifs to Bolster Community Engagement on Twitter

Arik Hanson — June 20, 2019 — June 20, 2019 If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just … Continue reading How Target Uses Branded Gifs to Bolster Community Engagement on Twitter

Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers