Tag Archives: Twitter

Should You Have a Separate Twitter Handle for Customer Care?

Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care?

7 Tools to Spice Up Your Twitter Marketing Efforts

Alan Rita — February 24, 2017 — February 24, 2017 A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform. Twitter, for example, enables brands to provide bite-sized, round-the-clock updates … Continue reading 7 Tools to Spice Up Your Twitter Marketing Efforts