Tag Archives: Design

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Is Your Landing Page Design Broken? (Learn More With Examples)

Kevin George — November 25, 2019 Follow @imkevin_monk Irrespective of your business size, landing pages help you move people through every stage of the buyer’s journey. But it’s quite frustrating when your landing page fails to roll in leads or bring customers. So, what can be done to get your landing page noticed and actually, … Continue reading Is Your Landing Page Design Broken? (Learn More With Examples)

How to Design Effective Leadership Competencies

Darleen DeRosa — November 21, 2019 Follow @onpoint_llc Successful leadership can mean the difference between success and failure for any organization, whether it’s a start-up or an established multinational corporation. Rather than blindly clinging to the outdated myth of the “born leader,” most of today’s organizations put a great deal of time, effort, and money … Continue reading How to Design Effective Leadership Competencies