Tag Archives: Design

Why forward-looking organizations apply a design lens

    March 04, 2026 Why forward-looking organizations apply a design lens BY Lisa Gralnek In too many organizations, design is treated as a downstream function or even a cost center. In the best case, it’s a nice-to-have that is applied to refine or beautify after strategy is set, budgets are approved, and decisions are largely already locked. It could be … Continue reading Why forward-looking organizations apply a design lens

How to design a loyalty program your CFO and customers will both support

An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe   February 20, 2026   The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support

How to design marketing organizations for AI learning and scale

Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega   February 11, 2026   Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale

The best design books of 2025

December 23, 2025 The best design books of 2025 span>span]:whitespace-nowrap”>It’s easy, for me at least, to be cynical about the state of design. Our visual environment can feel bland, everything from brands to buildings homogenized around similar styles. The ever-impending AI takeover can make the future of this work uncertain. My reading around design this … Continue reading The best design books of 2025

Tally lets you design great free surveys in 60 seconds

July 04, 2025 Tally lets you design great free surveys in 60 seconds BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Tally is the best free tool for creating surveys. They’re better-looking and more flexible than Google Forms, and they’re just as … Continue reading Tally lets you design great free surveys in 60 seconds

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. Loren Shumate on June 26, 2025        As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term … Continue reading Why marketing must reclaim GTM design in the age of AI

‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design

June 14, 2025 ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design BY Jarrett Fuller Designer, editor, and educator David Reinfurt’s 2019 book, A *New* Program for Graphic Design (Inventory Press) was a surprise success, selling out its initial print run in three weeks. It’s … Continue reading ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design

Why human-centered design is vital in healthcare research

May 06, 2025 Why human-centered design is vital in healthcare research   BY Larraine Segil At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are … Continue reading Why human-centered design is vital in healthcare research