Tag Archives: Pros

Pros and Cons of Website Analysis Methodologies

Kristen Patel — July 31, 2018 Follow @kristinapatel — July 31, 2018 Ramdlon / Pixabay Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time—especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increase in ROI). The … Continue reading Pros and Cons of Website Analysis Methodologies

The Pros and Cons of 360-Degree Feedback

Rick Lepsinger — June 14, 2018 Follow @onpoint_llc — June 14, 2018 geralt / Pixabay Many organizations have incorporated 360-degree feedback into their leadership development process, and for good reason. The data gathered from multi-source feedback can be extremely valuable both for organizations and the employees, providing honest and measurable observations that can be used … Continue reading The Pros and Cons of 360-Degree Feedback

These Contract-to-Hire Pros and Cons Help Analyze IT Job Options

Ben Porter — May 21, 2018 — May 21, 2018 Are you being approached with a contract-to-hire opportunity? Don’t dismiss it outright. Though you might be uncertain about how this type of employment will work out, there are potential benefits for tech talent who embrace contract-to-hire work as part of their careers. Before you make … Continue reading These Contract-to-Hire Pros and Cons Help Analyze IT Job Options

Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!

Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!

7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros

Nicole Blanckenberg — April 6, 2018 Follow @https://twitter.com/NicoleBlancken — April 6, 2018 We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and … Continue reading 7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros

AdWords Changes Rules for Resellers; Here Are The Pros, Cons

AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue.  Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons

The pros and cons of marketing operations as a corporate vs. field function

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018   Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function