Tag Archives: Agency

Who Should Lead the Custom Scoping Process at Your Agency?

Karl Sakas September 5, 2020 Which team members should lead the custom scoping process at your agency? Wondering how to approach scoping at your agency? It’s an important decision—especially around choosing which team members lead the custom scoping process. When the right people “own” scoping, you set the stage for smooth and profitable delivery—and when … Continue reading Who Should Lead the Custom Scoping Process at Your Agency?

Agency commits to equality in influencer marketing

And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing

Agency Optimization Shortcut: Understand the 6 Agency Roles

Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles

Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

How to Leverage LinkedIn to Find Clients & Grow Your Agency

Nick Brown — June 4, 2020 Source: Oberlo In business, it’s about who you know. In today’s business, it’s about who you know on the Internet. Making company connections is no longer as simple as shaking hands after a golf game, or exchanging calling cards over a beer. Everyone and everything is online, and businesses … Continue reading How to Leverage LinkedIn to Find Clients & Grow Your Agency

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19