Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?
Larry Kim — July 10, 2019 Follow @larrykim — July 10, 2019 Growing an agency starts with the right mindset, a topic that I cover in the article, How to Scale a Marketing Agency Fast. But that might leave you wondering, what else do I need to grow a digital marketing agency? What kind of … Continue reading 7 Client Retention Tactics That Are Guaranteed to Grow Your Agency
Karl Sakas — July 8, 2019 Follow @KarlSakas — July 8, 2019 Frustrated with employee drama? Use these tips to fix the problem at your agency! Don’t like employee drama at work? You’re not the only one! In a survey of agency owners, I asked what they liked least about running an agency. The top … Continue reading How to Fix Employee Drama at Your Agency
Marty Querzoli — July 5, 2019 — July 5, 2019 This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. … Continue reading An Insider’s Advice for Hiring the Right Agency
Karl Sakas — May 29, 2019 Follow @KarlSakas — May 29, 2019 Consider my 5 steps to survive the next recession. In the next recession, some agencies will survive, while others will fail. Are you prepared? ??The clock’s ticking. The 11 U.S. recessions since 1945 have happened about every five years… and it’s now a … Continue reading Is Your Agency Prepared For the Next Recession?
Jen Spencer — May 27, 2019 — May 27, 2019 You’ve been working with a marketing agency for the last year or so, and things seem to be OK. The only problem is, you have a nagging feeling that’s making you wonder if you’re working with the right agency. Because this is such a significant … Continue reading 4 Signs You’re Working with the Right Agency
Robert Woo — May 26, 2019 — May 26, 2019 Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However, some agencies drag their feet when it comes to offering an affiliate marketing solution as part of their package. This is … Continue reading Why Every Agency Should Partner With an Affiliate Marketing SaaS
Chaviva Gordon-Bennett — May 22, 2019 — May 22, 2019 Whether you’ve been working with a digital marketing agency for years or are just now considering diving into a partnership, there are quite a few things that your marketing agency should absolutely, positively, never, ever, ever do. 1. Be the Yes-Man A marketing agency should … Continue reading 4 Things Your Digital Marketing Agency Should Never Do
Sylvia Moses — May 21, 2019 — May 21, 2019 A virtual agency can help you create a global business with a remote-only team. Learn how to manage your virtual agency team in this article. It’s a trend that’s impossible to miss: Remote work. What used to be limited to buzzy Silicon Valley startups is … Continue reading How to Manage Your Virtual Agency: The Complete Blueprint
Esther Cohen — May 7, 2019 — May 7, 2019 rawpixel / Pixabay What goes into building an in-house agency? This in-depth guide shows you the process for creating an internal agency. In the past, we’ve talked about choosing between outside and in-house agencies, and the factors that go into making a great internal … Continue reading The Complete Guide to Building an In-House Agency