Tag Archives: Agency

What Prince Can Teach You About Ad Agency Business Development

Tom Martin — September 4, 2019 Follow @TomMartin — September 4, 2019 From Wikimedia Commons, the free media repository Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process … Continue reading What Prince Can Teach You About Ad Agency Business Development

How to Find a Creative Agency (Plus Questions to Vet Them)

Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)

Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

Marketing Talent Agency: Dos and Don’ts for Resume Writing 101

Bob Van Rossum — August 9, 2019 Follow @BobVR — August 9, 2019 The speed of change in marketing combined with today’s candidate-driven job market creates a recipe where companies are in a battle for top-quality talent. Fortunately for you, the current market is very candidate-driven. With that said the traditional tool of finding a … Continue reading Marketing Talent Agency: Dos and Don’ts for Resume Writing 101

How Often Should Your Agency Meet With Clients?

Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?