Pauline Jakober — March 14, 2019 Follow @GrpTwentySeven — March 14, 2019 For many companies, hiring a PPC agency is a big step into the unknown. You’re not sure what to expect. And you might have some not-quite-accurate ideas about how the relationship will work. We see this all the time with new clients. It’s … Continue reading 4 Things You Should Know Before Hiring a PPC Agency
Laura Troyani — March 13, 2019 Follow @PlanBeyond — March 13, 2019 We live in a Google, Yelp and Facebook world, which means your business needs a website to survive. Yet research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those small business owners without websites say building … Continue reading Creating a Custom Website Without An Agency
Kip Botirius — March 11, 2019 Follow @https://twitter.com/kbotirius?lang=en — March 11, 2019 For many businesses, retaining agency expertise is a huge obstacle rather than a strategic advantage. Research from content intelligence platform Vennli indicates that the average relationship between a client and an agency lasts just two to four years. Without a doubt, transitioning from … Continue reading Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships
Candice Harwood — March 7, 2019 — March 7, 2019 According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a … Continue reading Scaling a Digital Agency: How to Hire the Right People
Karl Sakas — March 7, 2019 Follow @KarlSakas — March 7, 2019 Many “agency hacks” are dangerous shortcuts. Try these instead. Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, … Continue reading Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips
Lee Frederiksen — February 24, 2019 Follow @hingemarketing — February 24, 2019 As professional services firms continue to place greater emphasis on their own marketing, they are looking outward for expertise in the multitude of disciplines that make up a modern marketing campaign. With so many choices to consider, it’s becoming harder for companies to … Continue reading 5 Criteria for Selecting a Professional Services Marketing Agency
James Patterson — February 17, 2019 — February 17, 2019 Over the past few years, the outsourcing industry has been booming. Virtual communication tools and tech upgrades have allowed remote teams to successfully collaborate even if they are miles apart or working in a different time zone. Among some of the most popular job functions, … Continue reading What to Look for in a Creative Agency [Infographic]
Karl Sakas — February 12, 2019 Follow @KarlSakas — February 12, 2019 Here’s how to avoid getting stuck in the Agency Doldrums! Feeling trapped in your agency? You might be at risk of getting stuck in what I call the “Agency Doldrums“—where you don’t have the time, money, and/or emotional energy to get unstuck. Some … Continue reading Don’t Get Trapped: How to Avoid the Agency Doldrums
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. Ginny Marvin on January 30, 2019 SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, … Continue reading Client in-housing, competition for talent top digital agency concerns
Vicky Shoub — January 8, 2019 — January 8, 2019 You’ve done your research, perfected your portfolio, and narrowed down your prospects. But is it still enough to land your first remote graphic design job at a leading agency? Maybe not. Remote jobs require a different approach than traditional gigs. Everything from your pitch to … Continue reading How to Get a Remote Graphic Design Job at a Top Agency
