Tag Archives: Agency

Want to Develop Your Agency? Establish Your Unique Expertise

Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise →

The new cyberspace agency needs to tackle fraud, not just cyberattacks

Cyber Attacks

By Dan Woods April 13, 2022 For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks →

Best NFT Marketing Agency : Top Services for 2022

Cryptocurrencies

Aneeca Younas Last updated: 18 March 2022 The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you jump onboard with an NFT of your own creation? Because the market is so saturated, it won’t suffice to simply list your NFT and wait for sales to … Continue reading Best NFT Marketing Agency : Top Services for 2022 →

Havas Group Takes Majority Stake In Agency Frontier Australia

Partnerships

Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with. Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia →

Secrets of marketing agency success

Marketing Agencies

New CallRail report reveals highlights from 2021 — and 2022. CallRail on February 7, 2022 CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “The report highlights the areas … Continue reading Secrets of marketing agency success →

Search Engine People Wins Clutch Best Digital Marketing Agency Award

Digital Marketing Intelligence

Amanda Desouza | March 4th, 2021 Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work with an expert because they truly understand what goes into a successful digital marketing strategy. With that said, here at Search Engine People, we are known for our innovative digital … Continue reading Search Engine People Wins Clutch Best Digital Marketing Agency Award →

ANA Launches Agency Training Program

Training Systems

ANA Launches Agency Training Program by Steve McClellan @mp_mcclellan, January 25, 2022 The Association of National Advertisers is launching a new training program designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction and stress. The effort is being led by the ANA’s Marketing Training … Continue reading ANA Launches Agency Training Program →

Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome

Agency Business

Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome →

How Many Accounts Can One Agency Account Manager Handle?

Agency Business

Karl Sakas December 2, 2021 How many accounts can one AM handle at your agency? Consider these 16 factors. An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at any one time. But maybe there is a better way of determining how many projects I … Continue reading How Many Accounts Can One Agency Account Manager Handle? →

How to Find a Video Production Agency (9 Tips to Help the Search)

Video Production

Josh Ritchie November 20, 2021 If your brand is considering getting into video—or mixing up the way you do it—now is the time. Online video is only growing. According to Wyzowl, 86% of businesses use video as a marketing tool, and 78% of video marketers say video has directly helped increase sales. Tl;dr: You need … Continue reading How to Find a Video Production Agency (9 Tips to Help the Search) →