Tom Martin — September 4, 2019 Follow @TomMartin — September 4, 2019 From Wikimedia Commons, the free media repository Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process … Continue reading What Prince Can Teach You About Ad Agency Business Development
Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)
Hannah Cohen — August 20, 2019 — August 20, 2019 What does it really mean to build a client-centric agency? And how do you go about building one? Find the right answer in this post. The agency business is a service business. And being a service business, you would assume that the people they service … Continue reading How to Build a Client-Centric Agency Culture
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
Bob Van Rossum — August 9, 2019 Follow @BobVR — August 9, 2019 The speed of change in marketing combined with today’s candidate-driven job market creates a recipe where companies are in a battle for top-quality talent. Fortunately for you, the current market is very candidate-driven. With that said the traditional tool of finding a … Continue reading Marketing Talent Agency: Dos and Don’ts for Resume Writing 101
Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?
Larry Kim — July 10, 2019 Follow @larrykim — July 10, 2019 Growing an agency starts with the right mindset, a topic that I cover in the article, How to Scale a Marketing Agency Fast. But that might leave you wondering, what else do I need to grow a digital marketing agency? What kind of … Continue reading 7 Client Retention Tactics That Are Guaranteed to Grow Your Agency
Karl Sakas — July 8, 2019 Follow @KarlSakas — July 8, 2019 Frustrated with employee drama? Use these tips to fix the problem at your agency! Don’t like employee drama at work? You’re not the only one! In a survey of agency owners, I asked what they liked least about running an agency. The top … Continue reading How to Fix Employee Drama at Your Agency
Marty Querzoli — July 5, 2019 — July 5, 2019 This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. … Continue reading An Insider’s Advice for Hiring the Right Agency
Karl Sakas — May 29, 2019 Follow @KarlSakas — May 29, 2019 Consider my 5 steps to survive the next recession. In the next recession, some agencies will survive, while others will fail. Are you prepared? ??The clock’s ticking. The 11 U.S. recessions since 1945 have happened about every five years… and it’s now a … Continue reading Is Your Agency Prepared For the Next Recession?