Karl Sakas September 5, 2020 Which team members should lead the custom scoping process at your agency? Wondering how to approach scoping at your agency? It’s an important decision—especially around choosing which team members lead the custom scoping process. When the right people “own” scoping, you set the stage for smooth and profitable delivery—and when … Continue reading Who Should Lead the Custom Scoping Process at Your Agency?
And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing
Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles
Hannah Cohen July 20, 2020 How will the world change in 10 years? What can your agency do to keep up? Find some answers in this blog post. Let’s rewind the clock to January 2010. The iPhone is barely three years old. Facebook is two years away from its IPO. And Uber wouldn’t have its … Continue reading The Agency in 2030: Preparing for the Future, Today
Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually
Hannah Cohen — June 8, 2020 Free-Photos / Pixabay Time tracking is essential for smoother agency operations. Learn why it’s important and how to do it right. The agency world revolves around time. Deadlines, launch dates, billable hours – everything you do has a temporal component. Your agency becomes more successful when it can bill … Continue reading The Agency Guide to Effortless Time Tracking
Nick Brown — June 4, 2020 Source: Oberlo In business, it’s about who you know. In today’s business, it’s about who you know on the Internet. Making company connections is no longer as simple as shaking hands after a golf game, or exchanging calling cards over a beer. Everyone and everything is online, and businesses … Continue reading How to Leverage LinkedIn to Find Clients & Grow Your Agency
Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
Hannah Cohen — May 11, 2020 With COVID-19 lockdowns ending, you have to create a plan to get back on track. Follow these 13 tips to tackle the post-lockdown world. After weeks, lockdowns are slowly being lifted around the world. And businesses around the world are asking the same question: Now what? Do you continue … Continue reading 13 Essential Agency Tips to Tackle the Post-Lockdown World
Dean Levitt — May 7, 2020 When your business takes the step of custom-coding an app, a new website, or an e-commerce store, a choice rears its ugly head. Do you hire a full-time programmer in-house, or a software development agency? There are pros and cons to each option, and the right choice depends on … Continue reading The Pros and Cons of Working With a Software Development Agency
