Tag Archives: Agency

Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People

Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People by Joe Mandese  @mp_joemandese, August 24, 2023 This story begins with a string board, because that’s how it was pieced together and it’s the best way to illustrate it for you. I’d been covering promising agency tech startup … Continue reading Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People

It’s Doable: Disabled Marketing Veterans Launch Creative Agency

It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities.   The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency

Performance Agency Integrates With Walmart Connect DSP

Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP

Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program

Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2023 Yelp has added three partners — Tinuiti, Assembly, and Performics — to its Agency Development Program. The program provides an education series, unique insights, innovative advertising opportunities and pilot programs for media agencies interested … Continue reading Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues.   The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

SF Agency Feld Advertising Expands Media Practice

SF Agency Feld Advertising Expands Media Practice by Steve McClellan  @mp_mcclellan, March 31, 2023 San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position.   Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing digital … Continue reading SF Agency Feld Advertising Expands Media Practice