Tag Archives: Agency

Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome

Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome

How to Find a Video Production Agency (9 Tips to Help the Search)

Josh Ritchie November 20, 2021 If your brand is considering getting into video—or mixing up the way you do it—now is the time. Online video is only growing. According to Wyzowl, 86% of businesses use video as a marketing tool, and 78% of video marketers say video has directly helped increase sales. Tl;dr: You need … Continue reading How to Find a Video Production Agency (9 Tips to Help the Search)

How to Recruit Remote Workers as a Small Digital Agency Owner

Chris Bibey October 15, 2021 As a digital agency owner — especially one with limited resources — recruiting remote workers is easier said than done. Even though there’s a large talent pool to choose from, you’re sure to have questions and concerns as you move through the process. Small digital agency owners don’t have an … Continue reading How to Recruit Remote Workers as a Small Digital Agency Owner

Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix

Karl Sakas July 9, 2021 Use an ARCI (RACI) Matrix to reduce drama at your agency As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have defined employee roles with titles to match, like “Account Manager” or “Project Manager” or “VP of Sales,” the lines … Continue reading Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix