Tag Archives: Moment

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019   There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

The Unexpected Moment That Created a Viral Video on LinkedIn

John Nemo — March 22, 2018 Follow @JohnNemoPR — March 22, 2018 The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In … Continue reading The Unexpected Moment That Created a Viral Video on LinkedIn

The Unexpected Moment That Created a Viral Video on LinkedIn

John Nemo — March 22, 2018 Follow @JohnNemoPR — March 22, 2018 The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In … Continue reading The Unexpected Moment That Created a Viral Video on LinkedIn

B2B products are facing a CX make-or-break moment. Here’s why

An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams. Brent Sleeper on September 27, 2017   If you’ve spent any time researching customer experience best practices for apps and services, you’ve probably read a lot about the ways sites like Facebook, … Continue reading B2B products are facing a CX make-or-break moment. Here’s why

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

Creating Picture Perfect Posts – Capturing the Moment on Instagram

Pam McBrideAugust 26, 2015 With over 300 million monthly active users sharing 70 million photos per day, Instagram has become the visual social network of choice for consumers around the world. However, many marketers still struggle with connecting to this socially-savvy audience. If you can crack the Instagram nut, you stand to see amazing engagement … Continue reading Creating Picture Perfect Posts – Capturing the Moment on Instagram

Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads

Ryan ParkerJuly 23, 2015 You may or may not be aware, but there are currently digital platforms in use that are fundamentally reshaping the entire advertising landscape. These platforms are automating the majority of the ad buying and selling processes, and happen to be doing so with more efficiency and increased accuracy of execution than … Continue reading Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads

5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)

Deidre PaknadJuly 15, 2015 It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment for manager or team member, but it’s a common one. Mid-year reviews are a painful reminder of how far apart work and goals can drift and how little traditional … Continue reading 5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)