Tag Archives: changed

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

Hiring Is Finally on the Rise but How Has COVID-19 Changed Staffing Sales?

Kevin O’Brien October 20, 2020 Prior to mid-March, most sectors of the economy were experiencing a strong job market combined with a shortage of talent. These ingredients created one of the strongest runs of candidate marketing that we’ve ever seen in the staffing industry. It’s amazing how quickly things can change. Now that we are … Continue reading Hiring Is Finally on the Rise but How Has COVID-19 Changed Staffing Sales?

The World Has Changed: How to Pandemic-Proof Your Career

Vicky Oliver August 24, 2020 “Beware the Ides of March.” The soothsayer in Shakespeare’s Julius Caesar could just as well have been foretelling the advancing coronavirus pandemic that swept the U.S. this March after ravaging China and parts of Europe, afflicting millions and killing more than 230,000 worldwide to date. In only a matter of … Continue reading The World Has Changed: How to Pandemic-Proof Your Career

How Have Employees’ Needs Changed Since the COVID-19 Outbreak?

Meredith Wholley July 14, 2020 Before the outbreak of COVID-19, employees’ basic needs were simple to understand and universally true. Now that we’re in the throws of a pandemic, those needs have changed drastically, and they may differ from business to business and may change in relatively short time spans based on external factors across … Continue reading How Have Employees’ Needs Changed Since the COVID-19 Outbreak?