Tag Archives: changed

Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!

Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!

Evolution of Landing Pages: How Have They Changed Over Time

Kevin George — December 11, 2019 Follow @imkevin_monk A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business’s … Continue reading Evolution of Landing Pages: How Have They Changed Over Time

What Tax Reform Changed About Accelerated Depreciation Rules

Riley Adams — September 19, 2019 — September 19, 2019 stevepb / Pixabay Tax reform is little more than a memory and yet the effects will last for years to come. Now, taxpayers must understand the changes and plan their financial lives, whether personal or professional, accordingly. Businesses will follow suit as well. Many benefited … Continue reading What Tax Reform Changed About Accelerated Depreciation Rules

Reporter’s Notebook: How Data Management Has Changed

Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed

How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)

Josh Slone — May 24, 2018 — May 24, 2018 It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some solid content, based on research, that I thought you’d enjoy. Love to hear your feedback. Talk again soon, John Jane … Continue reading How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)