Tag Archives: State

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

The State of Attention Analytics – Editors Weigh In

Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In

The State of Corporate Training: 7 Surprising Statistics (Part II)

Darleen DeRosa — March 18, 2017 Follow @onpoint_llc— March 18, 2017 Our last post illustrated the changing landscape of corporate training and offered some important steps your organization can take to ensure you’re keeping up with your competitors cultivating top talent. However, those numbers primarily focused on the challenges companies face when it comes to … Continue reading The State of Corporate Training: 7 Surprising Statistics (Part II)