Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017 Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising
YouTube SEO For B2B: How To Optimize Videos For YouTube Search by Dmitry Dragilev , Op-Ed Contributor, September 14, 2017 YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar Shave Club, who turned an irreverent video for cheaper razors into a $1 … Continue reading YouTube SEO For B2B: How To Optimize Videos For YouTube Search
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform. Kevin Lee on September 14, 2017 YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently in Google … Continue reading 7 killer ad tips for YouTube & video
Alex Ditty — September 1, 2017 Follow @seenmoment — September 1, 2017 Learn how these funny food reviewers build audience with video Corey and Sean first met at improv class in The Second City’s Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on … Continue reading 5 YouTube Marketing Lessons from Top Influencers
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search. Andrew Dennis on August 30, 2017 Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I … Continue reading How to rank #1 on YouTube search in 30 days [case study]
By Richa Pathak August 24th, 2017 Thinking about “doing” video is easy; implementing it can be difficult. Or is it? Here you’re going to learn how to create a YouTube video campaign in just 30 minutes. How Long Should Your Video Be? Video platform Wistia analyzed 564,710 videos which had a combined count of 1.3 … Continue reading Create A Quick YouTube Campaign In Just 30 Minutes
The features are being retired due to limited usage so that YouTube can focus efforts on new tools. Amy Gesenhues on July 24, 2017 According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of September 20, 2017. YouTube says … Continue reading YouTube to sunset Video Editor & Photo slideshows on September 20 (DD)
Ivan Ivanov — July 24, 2017 — July 24, 2017 The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platform has been shaped by its users, small and big time companies … Continue reading How To Make YouTube Work For You (A Guide For Brands)
In May, the top spot from Clash of Clans generated more than 87 million views. Amy Gesenhues on July 13, 2017 YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own #MoreThanARefugee — only generating a total of 16.8 million views. The No. 1 … Continue reading YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
