Tag Archives: Youtube

YouTube SEO For B2B: How To Optimize Videos For YouTube Search

YouTube SEO For B2B: How To Optimize Videos For YouTube Search by Dmitry Dragilev , Op-Ed Contributor, September 14, 2017 YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar Shave Club, who turned an irreverent video for cheaper razors into a $1 … Continue reading YouTube SEO For B2B: How To Optimize Videos For YouTube Search

Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017    As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube