Conor Bond — May 1, 2020 Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live … Continue reading The Complete Guide to Getting Started With YouTube Live
The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube
Syed Balkhi — February 12, 2020 If you have a YouTube channel, whether it’s to promote your business or just for fun, you know that constantly coming up with exciting new video ideas can be challenging. Plus, there’s a ton of interesting content on YouTube. In fact, according to Statista, more than 500 hours of … Continue reading How to Find New Content Ideas for Your YouTube Channel
Joe Martinez — February 3, 2020 When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states … Continue reading YouTube Display Ads 101: How to Target Placements & Boost Conversions
Chintan Zalani — December 4, 2019 Follow @chintanzalani There was a time when the YouTube algorithm relied on the number of video views to order its search results. Today though, the video platform judges the quality of videos differently. It cares about the amount of time people spend watching your videos and the actions they … Continue reading 3 Proven Strategies to Increase Your Watch Time on YouTube
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season
Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling … Continue reading How to Increase Subscribers on Your Brand New YouTube Channel
Leigh Enright — November 6, 2019 YouTube continues to be a game-changer. Flash back to 2006 during the first time I used it, attempting to find long-forgotten videos of Australian comedy shows—in that old-school VHS quality. Now, the beast that is YouTube has become one of the most popular websites—along with morphing into one of … Continue reading 11 Tools to Use for Your YouTube SEO
Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast
