John Lincoln October 9, 2020 With more than 100 hours of video uploaded each minute, YouTube has become the de facto medium for organizations to distribute their video content. But when it comes to growing your views and subscriber base, publishing great content on YouTube is only half the battle. For your videos to rank … Continue reading YouTube Videos: Top Ranking Tools
YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Sahail Ashraf September 10, 2020 Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform … Continue reading Google Lifts the Lid on How YouTube Search Works
Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads
Austin Gould June 25, 2020 As we have discussed many times before, video content is one of the best ways to engage with your audience. The question is, where do you post your video when you are ready to share it? We recommend a YouTube channel. YouTube is the largest video platform in the world … Continue reading How to Create and Optimize Your YouTube Channel
Mushon Heinisch — June 12, 2020 YouTube has become a powerful marketing tool for online sellers. But how do you create eCommerce video ads that actually boost sales, while keeping budgets in check? The secret is, it is surprisingly quite easy – and quick! To help you make the most of your eCommerce YouTube videos … Continue reading 5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]
Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Joe Martinez — May 11, 2020 As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or companies to purchase a specific product or service. That being said, brands are still marketing with … Continue reading 4 Tips for YouTube Advertising During COVID-19
Victoria Taylor — May 9, 2020 Let’s talk about hashtags. This # symbol has been around for years. Still, it wasn’t until August 23, 2007, when Twitter’s creator decided to capitalize on the symbol to solidify themselves as “the” social media platform to use during the time. Now you can’t see a post without it, … Continue reading 7 Surprising Ways YouTube Hashtags Can Increase Views
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs
