Brent Pohlman December 28, 2014 2015 will be the year of the website makeover! Companies will need to bring simplicity back to their websites. Believe me, I finally made the jump and did it with our current company site, Midwest Laboratories. I have been one of those mobile skeptics. I went so far as to … Continue reading 2015 – Year of the Website Makeover
Lucy Holloway December 23, 2014 Don’t worry we’re not wishing 2014 to be over and done with, we are just prepared. And contact centres should be too, as customer relationship management is more important than ever to deliver the best customer experience possible. What used to be the call centre is now the contact … Continue reading New Year, New Contact Centre Strategy
Annum Munir December 21, 2014 It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. Now, as you look ahead to 2015, it’s time to … Continue reading Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)
Katey Ferenzi December 17, 2014 ‘Tis the season of those dreaded holiday returns. In fact, some estimates say that up to one third of all online holiday purchases are returned by shoppers in the following month. So, as a store owner, you have two options: are you going to let your business lose sales … Continue reading 5 Simple Steps to Turn Holiday Returns Into New Year Revenue
Kimberly Brandt December 12, 2014 As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter … Continue reading Six Digital Marketing Pros Suggest Ways You Can Make 2015 Your Most Successful Year Ever
Allison VanNest December 5, 2014 Which corporate blogs make Santa’s “Nice” list this year…and which ones are going to get coal in their stockings? We can’t speak for Santa, but here are our favorite blogs of 2014: We like the honesty and straightforward storytelling of Penelope Trunk and Bill Marriot, the inspiring (and mouth-watering) … Continue reading Was Your Business Blog Naughty Or Nice This Year?
Eric Hammis December 4, 2014 With the new year approaching and another year winding down, it’s that time again. You guessed it. It’s analytics time! Figuring out your data and how well your year went isn’t an easy task. There’s so much to look at — conversion rates, engagement, ROI, etc. So what should you … Continue reading Top 5 Stats To Commit To Watching In The New Year
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
Benjamin Byrd November 27, 2014 Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send emails complete with inspiring examples. Follow this guide to save your marketing … Continue reading 5 Holiday Marketing Emails You Must Send This Year
By Gail Graham, Published November 13, 2014 We are turning that corner where everyone is focused on year end—making our numbers, finalizing projects, managing our expenses and making sure there’s time to enjoy the holidays. Too often, we are so busy finishing this year that we rush to put together a budget projection for the … Continue reading 5 Steps to Make Your Marketing Better Next Year
