Tag Archives: Working

Case study: On-page + off-page SEO working together = success

Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. Eric Enge on February 7, 2018   I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find … Continue reading Case study: On-page + off-page SEO working together = success

7 Demand Generation Methods That Are Working Best Right Now

Triniti Burton — December 12, 2017 Follow @Triniti_Int — December 12, 2017 geralt / Pixabay Marketing has evolved significantly over the last decade. Technology has changed the way customers discover, research and communicate with brands. Organizations are navigating a rapidly shifting landscape of consumer behavior, research channels and marketing best practices. The ideal marketing mix … Continue reading 7 Demand Generation Methods That Are Working Best Right Now

How to Tell if Your Content Marketing is Working [Infographic]

Mike Lagman — November 27, 2017 Follow @mikezlagman — November 27, 2017 The purpose of content marketing is clear: lead generation and/or sales. Every content marketer will be uniform in their response if you ever ask them what their content is for. The same specificity, however, tends to escape marketers if you ask them how … Continue reading How to Tell if Your Content Marketing is Working [Infographic]

14 Reasons Your Facebook Ads Are Not Working

Peter Dulay — October 20, 2017 — October 20, 2017 Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores information. Because of this, Facebook has essentially become a marketer’s library, where you can find your customers and present offers that resonate with … Continue reading 14 Reasons Your Facebook Ads Are Not Working