Tag Archives: Working

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI by Laurie Sullivan  @lauriesullivan, February 27, 2019 Singular, a marketing intelligence platform, recently released technology that calculates the return on investment across devices and platforms globally, but the company’s CEO said developers are working on a model that will tell marketers in advance of launching the … Continue reading Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI →

3 Practical Tips for Working With a Virtual Team Leader

Darleen DeRosa — January 26, 2019 Follow @onpoint_llc — January 26, 2019 nastya_gepp / Pixabay Virtual teams are becoming more common with each passing year. In 2017, a little over 50 percent of professionals reported working remotely at least half of the week. From teams leveraging global resources to organizations using remote work as an … Continue reading 3 Practical Tips for Working With a Virtual Team Leader →

What working with tech brands taught me about the future of agencies

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies →

3 Instagram Strategies Working for Brands Right Now

Mike Monroe — September 7, 2018 Follow @VectorMarketing— September 7, 2018 Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major … Continue reading 3 Instagram Strategies Working for Brands Right Now →

How to Tell if Your Leadership Development Programs Are Working

Rick Lepsinger — August 14, 2018 Follow @onpoint_llc — August 14, 2018 ar130405 / Pixabay Organizations invest a great deal of time, effort, and money into their leadership development programs. It stands to reason, then, that they would like to know whether or not these programs are actually functioning as intended. Ongoing evaluation and reassessment … Continue reading How to Tell if Your Leadership Development Programs Are Working →