Tag Archives: Working

Working with Millennials: Expert Tips, Stereotypes and Pure Facts

Aleksey Chepalov — April 20, 2019 — April 20, 2019 My close relative (a baby boomer) works in the concert business. He says he’s hired plenty of millennials – and they are all useless. ‘Hard to please’, ‘impossible to understand’, ‘lazy’ and ‘entitled’ ‘job hoppers’ – these are just a few epithets he applies to … Continue reading Working with Millennials: Expert Tips, Stereotypes and Pure Facts →

4 Tips for Working with Micro-Influencers on Social Media

Thomas Griffin — March 8, 2019 Follow @jthomasgriffin — March 8, 2019 The term micro-influencer may conjure up images of someone who is lacking a sufficient number of followers to make the most of your marketing plan. Believe it or not, micro-influencers have much more power than an influencer with millions of followers. But why? … Continue reading 4 Tips for Working with Micro-Influencers on Social Media →

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI

Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI by Laurie Sullivan  @lauriesullivan, February 27, 2019 Singular, a marketing intelligence platform, recently released technology that calculates the return on investment across devices and platforms globally, but the company’s CEO said developers are working on a model that will tell marketers in advance of launching the … Continue reading Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI →

3 Practical Tips for Working With a Virtual Team Leader

Darleen DeRosa — January 26, 2019 Follow @onpoint_llc — January 26, 2019 nastya_gepp / Pixabay Virtual teams are becoming more common with each passing year. In 2017, a little over 50 percent of professionals reported working remotely at least half of the week. From teams leveraging global resources to organizations using remote work as an … Continue reading 3 Practical Tips for Working With a Virtual Team Leader →

What working with tech brands taught me about the future of agencies

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies →

3 Instagram Strategies Working for Brands Right Now

Mike Monroe — September 7, 2018 Follow @VectorMarketing— September 7, 2018 Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major … Continue reading 3 Instagram Strategies Working for Brands Right Now →